subject: Successful Home Appliances To The Countryside To Improve Brand Recognition Consumers Wibaux [print this page] By the HC Home Appliances Network and Huangpu Town, Zhongshan City People's Government jointly hosted the 2009 Spring
Zhongshan small appliances Fair , On March 20, 2009?? 22 Huang Pu in Zhongshan City, the International Exhibition Center grand opening, HC home network for the whole show on this report.
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During the exhibition, exhibitors of many well-known family of small household appliances enterprises guest HC Network studio talk about their feelings about participating in this exhibition. Following
Guangdong Wibaux Electric Co., Ltd. Zhang Yumin, general manager of the interview:
Host 2: Members appliance manufacturers friends, Good morning! Welcome to our studio, we are now small household appliances in 2009, Zhongshan, China Fair live on-site, now sitting in front of me from the general manager of Guangdong, Zhang Yumin Wibaux Electric Co., Ltd., we always talk about with you and Wibaux electrical current state.
Zhang Yumin: Wibaux originally mainly for export, then start building its own brand, so far, since it's foundation is good, better cost advantage, including product quality, so promoting them faster. And the people inside the industry know Wibaux product quality is not the problem. Another set up a professional sales company, the quality of the entire marketing team also is high, all from the line of the brand, I chose are the elite, should say so.
Another, after construction of this channel may be much faster than other channels. Year, we even turned a three-turn than the original more than the second half we had a hard time, we also feel better, from the first quarter, we grew 50% target point will not change, in particular, be
Appliances to the countryside We bid after the more confidence we had, we are the only disadvantage is that the consumer is concerned, awareness is not high, so winning home appliances to the countryside after the channel for us to upgrade, then the largest of our terminal network, including consumer brand awareness of enterprises will be very helpful, probably the next step will develop faster.
Host 2: Wibaux do water heaters, which compared with peers extraordinary place?
Zhang Yumin: from domestic Water Heater Point of view, one advantage of our size advantage, although we can not line their own brands into the brand, but from the company's strength, the size, we definitely are in the first group, probably a year more than 100 production and sales volume is not too much, Haier may be over 200 million units, because we are integrated force. This is our size advantage.
Second, social advantages. Enamel from the current film imports from Germany, from such a device, there are six original domestic, in which two of Wibaux, Haier has a present, we have a size advantage, an advantage in equipment, more advanced equipment . In fact, rely on people to control product quality, may not have better equipment advantage.
Another, in the promotion of brand development, we position the industry may also have a great relationship. Wibaux Although people do not know, but in the entire industry, they are well aware Wibaux, we do not have to bid, they said, how do you how, he said, if you do not who the winning bid then? Therefore, the entire industry say, because we are enamel Industry Association of China vice-chairman units, should say that the status of our entire industry, including electric water heater liner standard unit, we are new to the water heater new energy efficiency standards, We have what the industry is still relatively respected Wibaux's.
Host 1: You talk about Wibaux Zhang and home appliances to the countryside at all prepared for what aspects of strategy and planning, what products are prepared for rural consumers?
Zhang Yumin: From a product perspective we prepared three series, 14 models, one that is more high-end, of course, now have some rural markets high-end consumers, relatively small, we have an anti-electric wall, we now Hale is a technology alliance of other, remote control, this relatively high-end, I know of home appliances to the countryside to the water heater inside the winning products, from the cost should be the highest, remote control, time switch, time reservation, anti-power wall, 2 energy efficiency, we have no more than 1,500 retail price.
Successful Home Appliances To The Countryside To Improve Brand Recognition Consumers Wibaux
