subject: "union Power Xining U.s." Not "gome" [print this page] As an advanced circulation types Home appliance retail chain Marketplace Type of product for its rich, low cost, personalized shopping environment, once introduced to win the attention of many consumers, just a few years to
Suning , Country United States Commercial appliances such as represented by chain to the rapid trend sweeping the river north and south. September 25, 2004, "Joint power Xining United States" opened in Xining hot. At the same time, also the provincial capital of the appliance market, giving rise to an "GOME" hot, however, are consumers that buy the benefit of the time, stationed in "joint powers Xining U.S." proxy
Dealers Were there an unknown grievances can not talk stomach.
Ms. cable in the "joint powers Xining U.S." open dealer stores entered one of the early days. According to Ms. cable say, 2004, she and the "Joint Powers U.S. Xining," signed
Contract , The provisions of the Distributor to pay each month to store 12% of the rebate costs, that is, agents of each
Sell 100, must be deducted from 12 yuan back to the store. Reconciliation time from the Distributor to decide, therefore, Ms. cable each time for reconciliation is not fixed, sometimes months, an account on the Qing. September 2005, when the President claims to the right in June 2005 to August the account when he was told the original 12% rebate every month have been increased to 16%, while starting from August, every agent distribution operators pay each month to store a certain amount of "remedial" (regardless of vendor sales, the number of months, every month directly from the sale shall be deducted or pay a certain amount as a "remedial"), which also does not include the cost of rebate and start from October 2005, each agency must be reconciled monthly, but that Ms. Cable is the most unexpected, though in January 2005 to June of the accounts had been closed, but "remedial" and went so far as to increase the rebate costs an additional month, never in the 11 reconciliation of net sales, results, June to August, the actual sales of 1.4 million yuan accounts, only to return on completion of the 1120.8 Yuan, in September and October and only returned to the 2239.2 yuan. As a result, Ms. cable have the exit plan, but this time, store staff was brought in 2005 she signed a contract, and told her if the exit, you must pay 1 million after-sale Zhibao Jin.
In fact, as early as Oct. 18, 2004, Beijing Gome Electrical Appliances Co., Ltd. will be a piece of paper pleadings, "Xining Joint Powers U.S." Notice to Xining City Intermediate People's Court. The reason is "joint powers Xining United States" without Beijing Gome's permission, the "Gome" well-known trademark as an enterprise of the same text font size in the same or similar services door first signs, promotional banners, posters and store
Billboard Highlights the use of the public cause misidentification. March 30, 2005, Xining City Intermediate People's Court "PRC Civil Procedure Law," the relevant provisions, the verdict: "Xining joint powers the United States" within 60 days to stop using "Gome" font; and immediately stop using the "Gome" "Gome" signs, signs, promotional banners, posters, billboards; and Beijing Gome economic loss of 50,000 yuan compensation; "Xining joint powers the United States" in the "Xining Evening News" published statement with Beijing Gome Home No business association relations, and an apology. However, joint power in the United States in Xining
Business
Limited to the court's decision ignored, still go its own way. So far, Gome mall's brand is still flying high, "Joint power Xining U.S." not only published statement that no business with Beijing Gome Electrical Appliances Co., Ltd. affiliated nor Xining to Beijing Gome Home and consumers apology, and some consumers and agents know the truth vendors thought Xining "National America" is the real "Gome."
