subject: States United States Work Together To Seize The Two Financial Giants National Consumer Credit [print this page] Joint investment with the CITIC Industrial single product will hire 3,000
Yesterday (August 29, 2005) morning, Gome in Beijing, jointly Merchants Bank, CITIC Industrial Bank, the two financial giants, announced today in the country pushing the U.S. national interest-free credit consumer stores. Holders of the two banks of consumer credit, the purchase price of a single piece electrical 6000 yuan in 3000 or above, can be distributed in the States United States and 88 cities in the country more than 330 specialty stores, enjoy the 6 months or 12 monthly installments services.
Financial giants join hands The State Council Development Research Center Deputy Director Lu Renbo market several sorry, the Chinese consumer market appliances up to 500 billion yuan a year capacity is 2 times of the car market, but do Small and medium enterprises in the automotive market, consumer credit , in the home appliance market, but only see a small waves so far.
Lu Renbo yesterday (August 29, 2005) Sorry can not do this since. Yesterday
(August 29, 2005) Morning, the National US joint investment banks and two financial giant CITIC Industrial Bank announced in Beijing today, China 88 U.S. cities in the country more than 330 stores in efforts to promote "zero down payment plus interest free" installment consumer appliance business.
Under the tripartite agreement, all future holders of the two credit cards to consumers in the country to buy U.S. appliance stores nationwide for all genuine (non-discounted home appliances), as long as the single commodity prices to 3,000 yuan or 6,000 yuan or more, you can enjoy 6 months or 12 months installment services. Monthly payments by the banks to withdraw from the consumer credit card, the interest borne by the States United States, spending a maximum of 50,000 yuan.
GOME select company of the two banks, two major banks to consider the volume of the nation's largest credit card issuers, cardholders the best quality. Such as China Merchants Bank, launched its credit card is only 3 years, the country now has 3.6 million users, only users in Beijing nearly 600,000 cardholders, and 85% of card holders between the ages of 23-45 years, 90% these cardholders have a college education, all cardholders on card spending close to 1,200 yuan.
In addition, the appliances in this three-credit consumer cooperative in the country not only benefit the U.S. consumer credit. Gome Group Chief Financial Officer Zhou Yafei said that this cooperation is a three-credit business from the bank acceptance, to the full range of consumer bank and credit services. States United States high-speed expansion from two major financial partners will provide funds to help in.
Dark provision of a second front
The joint before the United States from May onwards the country had stores in 11 cities in the Mainland try a small area of credit.
"From the promotion of the pilot so far, 11 cities have 2.5 million people in the States United States try to credit consumption, spending more than 150 million yuan, accounting for the city of about 5% of sales. The promotion of the stores in the country after Conservative estimates give the country the United States bring about 20 billion? 3.0 billion of incremental. "Gome Chairman Huang Guangyu said.
Assistant president of China Merchants Bank Headquarters Tang Zhi also revealed that investment banks had 144 stores in the States United States launch of consumer credit, spending more than 60% monthly increase.
A high ranking U.S. officials privately expressed the country, in Beijing, Shanghai and other first tier cities, the incremental credit consumption will certainly bring higher than normal city. Such as Gome stores in Hong Kong, China Bank of China together five major U.S. banks to promote credit consumption accounts for 20% of sales.
In accordance with the country the United States plans to end the country the United States the total number to more than 500 stores, sales are breaking 46.8 billion yuan. Only 5% of sales accounted for by rate forecast, this will give the country an additional U.S. sales of 2.34 billion yuan to bring. In terms of sales accounted for 20% rate of growth of the country an additional U.S. sales will reach 9.36 billion yuan. Country United States has undoubtedly opened up a new battlefield.
This view, although the extension of credit Huang Guangyu Speaking of motive, described themselves as "the United States lost the country, and banks pay, and consumers make", but by seeking to maximize sales, profit and then seek new upgrade is its real motive.
Seize the consumer credit Home appliance chain Gome is the first company to launch enterprises in consumer credit business enterprises. Into Hong Kong in 2003, the country will try to credit the U.S. consumer services. Followed by the other giants have also small-scale follow.
05 2 months, Shanghai Yongle Yongle in some stores in Shanghai, launched the "interest-free installment" credit consumption patterns. By the end of June, Beijing Suning also launched a similar service. These two giants are claiming credit consumption to bring their own considerable profit. Suning Hua Fan Zhijun on the North Area CEOs optimistic estimates, by the end of credit consumption will bring at least 100 million yuan to the Beijing Suning sales growth, the equivalent of Suning in Beijing to open a main store.
Lu Renbo that the current size of the domestic credit consumption is close to 2 trillion yuan, accounting for about 10% of bank credit. However appliances small percentage of credit, and the United States and other developed countries have a considerable gap. Once the consumer credit market to carry out household appliances, will bring incremental sales of at least 800 billion.
Who advance to seize the market, ahead of rivals in the future diversion, who will win the final victory. "In a sense, this will be home appliance chain industry Halo." Lu Renbo said.
States United States Work Together To Seize The Two Financial Giants National Consumer Credit
