subject: Chengdu: 11 Golden Week, A Price War Broke Out In Advance [print this page] From "11" vacation in a few days, many home appliances business in Chengdu have started a price war ahead. Traders
Promotions While trick year after year renovation, but the original aim, the core is still a significant price reduction, the return of cash coupons, special offers, etc., with a view to "11" golden weeks, turn in a satisfactory
Marketing Performance. 9 afternoon of 26, the reporter went to the Chengdu Luomashi Yongle Electrical life
Shopping , See the mall's marketing
Advertisement Read: Any single purchase over 500 300 customers were first sent out from 50 to 100 yuan in cash vouchers, and 300 million pixels
Digital Cameras Sell 999 yuan, 500 yuan refrigerator, 100 yuan can buy a microwave oven ... ... mall salesperson told reporters that thousands of specially prepared Yongle million specials,
TV Straight down from 100 to 5000 yuan,
Air conditioning The maximum decrease of 40%
Washing machine Prices would plummet from 100 to 1000 yuan, in order to meet the needs of consumers as possible to lay the golden week of this market battle.
Subsequently, reporter Suning Electric mall learned to seize the "11" golden weeks the market, Suning Appliance Golden Week starts pricing policy in advance, ample supply of 400 million yuan from the beginning of this week tight market selling home appliances, to none other 50 million yuan in Chengdu consumers fully inclusive: 15,000 ex-gratia refrigerator units, 1.2 million ex-gratia washing machines, are in the current market price reduction on 50 to 300 yuan, a thousand Taiwanese music
Mobile Lower than the current market price from 50 to 300 yuan or so ... ... they will become consumers in our focus.
Five Star Yang commodity price cuts the West, while shop and brought to see a large promotion and free, half-tasting combination of KFC, etc., will feature promotions attracted many consumers to gather around and ask. This reporter learned that over 500 customers as long as the consumer can apply for free tickets at the desk, in the year regardless of the time, showtimes, tickets, can be appreciated in the vast Chengdu several large movie theaters. Meanwhile, the purchase of more than 600 customers, KFC, half the taste. Shop salesperson told reporters that each of Golden Week, the market is very fierce battle, so this addition to the direct price reductions, but also to take this with several unique promotions, hoping to arouse consumer interest.
Journalists were interviewed several people come to shop in Chengdu, an uncle Lee told reporters, every year, "11" Golden Week electronics store will offer many promotions, some rich and practical gifts, things to see these gifts immediately wanted to buy household appliances, and while there are many limited product promotion, a washing machine last year and sold in four dollars, so to launch this year with rob people at home.
Ms Fung said consumers are now feeling every business in organized activities, basically like the special, nothing extra, but will be welcome as long as the goods really cheap.
Chengdu: 11 Golden Week, A Price War Broke Out In Advance
