subject: Dong Ling: For Achievements In The World's First Brand Electric Kettle [print this page] Near to, as the DF-Kai Chin Near to, as the DF-Kai Chin
Brand Reputation enhancement, Guangdong Dong Ling Ketchen Group carried out a series of big moves. To strengthen technological innovation, the product has always been a global leader in power; to market orientation and channel integration as the basis and to promote
Marketing Model innovation. In addition, the newly hired for the image of the film and television star Xu Jinglei
Spokesperson . Dong Ling Ketchen force with product, marketing power, brand strength of the "three forces" together and, after 16 years of professional large-scale production, the global annual sales of over 1,000 million and 80 million subscribers, market share up more than 50%, further distillation of the brand strength, and has never industry attention.
Product and industry-leading wind vane Dong Ling Ketchen Group operates 12 technical development department, professional and technical staff of nearly 2,000 people, has eight international patents, domestic patent 468, 200 each year several new products in the functional design, technology R & D, product development, and so possesses the core technology. With electric kettle, for example, uses a food-grade plastic (through
FDA Certification ), Germany imports Glass Make , Now has 4 invention patents, utility models, dozens, hundreds of items of ultra-stylish design, the current model DF-300 variety of species kettle. In technological innovation and product quality control, DF-established a complete quality management system. In addition to the implementation of ISO9001-2000 quality management
Standard , The last year has also invested millions of dollars into the 6SIGMA management system, the company has trained over a hundred black belt, green belt, these officers have become the company's quality control
Elite . Based on the relentless pursuit of quality, Dong Ling Qin Kai province also set up R & D center to match R & D center
Investment Established in 2000 square meters
Laboratory . At present, the DF-Kai Chin laboratory has passed the China National Accreditation Board for Laboratories CNAL recognized as a national laboratory. Laboratory data obtained UL, GS other authoritative international certification company, and laboratory accreditation, professional, and technical strength has become a world leader Dong Ling Ketchen kettle trends trump card.
This DF-Kai Chin, electric kettle technology has made a qualitative leap, introduced a boil with the water and the
Filter Concurrent with Filter Electric kettle, this kettle features a water filtration and softening, with the only realization of the global filter and the water boil at the same time the STRIX
Filter . On this product, its China regional general manager of Guan Xue Shen showed that: the traditional boiling water can only kill microbes, and water which the hard water material (calcium, magnesium, carbonate) and heavy metals (
Aluminum , Copper , Lead, zinc and other metals) remain unchanged, there is no way to eliminate suspended particles, long-term heavy drinking hard water material, heavy metals and suspended particles in water is clearly
Health Unfavorable. In addition, traditional Drinking Can only achieve 95 . Filter can only remove the hard water material, heavy metals and suspended particles, but only not kill microorganisms. The DF-traditional water filter kettle to boil the perfect traditional combination of filters to avoid the shortcomings of the two, making the water boil (100 ) and the filter can become a reality. Cikuan kettle with its economic, convenient, stylish and so well received by consumers like to create a new era of Chinese families healthy drinking water. Within a month, now more than 500 terminals in the country
Marketplace Sell Break the million units, filter bottle is now Dongling Ketchen electric kettle and a large family spread DF-brand "the rising star."
Marketing power manifest personality characteristics Tobishi Ketchen current sales network around the world more than 60 countries and regions, for the DF-electric kettle ride the global market provides a good platform, and striking is the speed of its domestic market to promote more Order peer breath. 2003 DF-Ketchen domestic sales company was first established, the agency established the main terminal, chain collaborative sales model in hand, the widespread network in the country, and now Dong Ling Ketchen has been built in the country four sales regions, 18 provincial branches, 300
Client , More than 1,000 terminals stores have sales gains more than 2 million, of which electric kettle holds a large proportion of sales.
Journal of Guan said: "As traditional department stores, and individual appliance sales gradually decline, the rise of regional stores growing, especially
States United States , Suning , Yongle, Dazhong headed Home appliance chain Enterprises and to B & Q , Homemart building materials led the rapid expansion of supermarket chains,
Appliance Retail
Yetai changed dramatically. To this end we established a rapid marketing the winning end, meticulous management of the marketing ideas. "
Dong Ling: For Achievements In The World's First Brand Electric Kettle
