subject: Guangzhou Market Review: The Chinese New Year Special Fire Appliance Market [print this page] The Spring Festival, a sudden snowstorm so many foreign people who can not return home as scheduled, but a boom in Guangzhou during the Spring Festival, the local consumer market. Chinese New Year Golden Week just drop the curtain, from Guangzhou, Gome's preliminary statistics, the overall sales doubled last year, far beyond the original
Some expected. Suning Appliance and wide 100 Electric also declared, "loaded", leading the growth of a single category are about 50%. Foreign workers left behind, as well as locals to give up travel, greatly stimulated the spring home appliances market, for the Year of the Rat bring home appliance market, "good start."
Migrant workers left behind, bring Strong Sales
Migrant workers left behind the local Chinese New Year, the biggest one this year's Guangzhou King. To the sixth day of seven days from New Year's Eve holiday, many migrant workers will return to give up, choose to remain in the Pearl River Delta New Year. Years ago, related news, only the Canton area to apply for a refund before the Spring Festival train more than 110 million. If coupled with other transport modes to give up the staff returned home, staying in Guangzhou and the Pearl River Delta New Year's foreign personnel may reach 500-800 million or more.
Visiting the flower market, go shopping, which in the past local people's New Year Guangzhou way, as many foreign workers in the New Year leisure. Cluster General Manager, Guangzhou, China the United States, said: "In the past, when Chinese New Year, Guangzhou is almost an 'Empty City'. The biggest difference this year with the past years is that the mall can be said to be overcrowded." Wide 100 electrical sources, From grade to the sixth day, Canton 100 Beijing Road head office and the Milky Way stores, new store traffic at the city far better than in previous years.
Huge flow of people has brought a very impressive sales. In addition to achieving the overall sales and sales of rapid growth, wide 100, Suning, Gome and a number of stores of data also show From grade to the sixth day is average daily sales. This often occurs with the past golden week of "two high, middle low" sales situation very different, and shows that people who left behind the huge market for spring consumption capacity. Variety of product categories from the sales pattern of view, mobile phones, digital, IT, consumer products sales of fast rapid growth, which implies that foreign workers in the demand for such products exception strong.
Tourists behind, driving Group buy With enormous spending power of migrant workers in contrast, is a native of Guangzhou's Group buy power. Canceled this year, "51" holiday, many local people had chosen Spring Festival travel. However, weather factors, most of the north during the Spring Festival travel group in the year was an emergency halt. It also makes many people had to travel to Guangzhou desire to choose at home for the New Year shopping and thus also contributed to the increase in consumer demand. Home appliances market, the family Group buy type abnormal surge in consumption.
In accordance with the laws of the previous sale, buy-style consumption concentrated in the years to the wedding, new home majority in a progressive light off during the Spring Festival. But this year the Spring Festival, the National United States, Canton 100 Electrical equipment sales have shown, color TV, refrigerators, washing machines and other large appliances Group buy-style rapid consumption growth than in the past. Canton 100 Electrical equipment, appliance category of all single-year sales of more than 50%, some even up to 60% growth is quite staggering. In this regard, Guangzhou, China, General Manager, Cluster also believe that the United States: "As this year's cancellation of the '51' Golden Week, all the Chinese New Year Golden Week is a sense after the '51' Golden Week, many people have planned consumption much earlier. "
In addition, meteorological aspects, according to information released shows that the average temperature in Guangzhou is only 10 degrees Celsius, the temperature in the number of days over 20 days. As temperatures plummet and very long duration, heating products are also very optimistic about the sale of some products heating phenomenon was once out of stock. This has become a driving New Year Strong Sales of major home appliances market factors.
Guangzhou Market Review: The Chinese New Year Special Fire Appliance Market
