subject: President Of Haier Group Yang Mian Mian: As Independent Innovation As The Life [print this page] Ability of independent innovation and building innovation-oriented country as in 2006
Two One of the hot topics, the main innovation is the enterprise,
Haier Group Business 20 years, firmly grasp the consumer demand, commitment to technology innovation and management innovation, to make people proud to build out a world-class
Own brand . During the two sessions, NPC, president of Haier Group
Yang Mian Mian Ms. combination of learning the government work report Premier Wen Jiabao, on independent innovation of enterprises has a new interpretation.
? As the innovation of life ?? Yang Mian Mian said that this year
(2006) The two I feel the most important task is through the 10th Five-Year
Planning , The planning of the core is innovation, the state must become an innovative country, the country's innovation means that our country should stand in the forest of the world, to be more powerful. For businesses, the national innovation enterprise is the main body is put into the main body of innovation, or innovation out of the main results. So I think our responsibility is very important.
? On Haier, the changing concept of development is reflected in the export innovation from the creative license to go abroad on license changes; innovative development model embodied in the Haier "human single one" mode; to enhance capability of independent innovation embodied in the Haier through the global of disruptive innovation to create new demand for global users to create new value, excess profits of enterprises.
? Yang Mian Mian said that the goal of independent innovation of Haier to create world-class must implement its own brand, in order to achieve this goal not only to subvert the technological innovation, but also in the development of concepts of subversion, and subversion to rely on the development model to ensure continuous innovation of enterprises.
? "Reform and opening up as the tide was born in Hale, in 21 years of hard work in the market, innovation has become the life of Haier." Said Yang Mian Mian. By the end of 2005, Haier has undergone a fundamental strategic change, declared a global brand strategy phase, is to make the Haier brand in the world can become a world top brand.
Innovation to increase value for the brand
? What makes the world famous? Yang Mian Mian said: "In fact, the international brand is the world standard, has defined three conditions be met before at least admit you are world famous. The first condition, the value of the brand in more than one billion U.S. dollars; the second , outside the home country
Sell Income is greater than 20% of total sales; third, more than 30% of profits to come from markets outside their home countries. And the calculation formula for the three conditions, it is based on the strength of your excess profits by coefficient. What is excess profit? Is generally higher than average level of other profits even higher, to take the profits to take on the strength coefficient. The intensity factor has a relationship with the three aspects, one is your market share how, brand loyalty in the market how, how kind of market influence. Also depends on the brand is not promising, you have no say in the industry right there
Leadership Force in the global operations, brand development, is getting better. So, I think on this aspect, we are the most important difference is that one third of the profits come from overseas. In the past we always say to merchandise export license, but there was no such awareness, but that I should 'go global', to 'go in', 'go to'. Now understand 'walked', 'go to' What is your local market can provide an innovative trend leading consumer products, this product only so you can add value to the brand. "
? "Recently, Haier 'natural laundry' in
Washing machine
Caused a sensation in the Malaysian market is very convincing example. "Said Yang Mian Mian, Haier has a washing machine without detergent, the domestic has been a lot of people know, Malaysia's customers that the local consumer needs a washing machine, once bought 40,000 units. Washing machine on the local market in Malaysia The maximum price is more than 1,600 ringgit, can be Haier's this "natural laundry" washing machine can be sold for RM 3999
President Of Haier Group Yang Mian Mian: As Independent Innovation As The Life
