subject: For The Market To Open Up The Kitchen Appliance Industry, "cross" Difficult [print this page] 2009, the home improvement and Clothing Fusion, blowing furniture industry "mix and match style." This is a "mix and match style" not only further aggravated, but also spread to the whole
Home Sector. In recent years, Home Appliances And bundled into the kitchen and kitchen appliance industry sectors where the hot spots. Fancy kitchen appliance industry, market, want to chase the deer in the highly competitive and get ready. In addition to cooperation in household appliances industry, ambition much more than that, a number of kitchen appliance giants have entered the market, launching its own brand of cabinets.
Appliance industry to create its own brand of cabinets, full open kitchen market, this has not just "mix and match", but domestic industry "cross." However, there are challenges and opportunities, home appliances industry in this way can be described as difficult to open.
Industry "cross" difficult Household electrical appliance enterprises, according to industry sources, the kitchen appliances into the cabinets in the home appliance industry mind is forced to channel pressure to a channel through the cabinet industry self. At present, household electrical appliance enterprises
Sell These are mainly the supermarket store, but this is far from satisfied with the appetite of home appliance industry. With the gradual development of the cabinet market and continuous improvement, home appliance sector since coveted piece of fat.
Entered the kitchen appliance industry market mainly in two ways, first, home appliances and cabinets business together, one capitalized independent production kitchen appliance industry, comprehensive Sharu cabinet market. To the United States, Haier,
Chang And other home appliances giant, led by strong household electrical appliance enterprises, have to take second approach. However, according to many veterans of the kitchen business, such high investment with high returns but its difficult way:
(1) Cabinets non-standard products, home appliances are standardized production.
Appliance production is a fixed type, its size, function, style, etc. are pre-designed, put into the market for sale, home appliance products are standardized, so students can be mass produced. Cabinet is personalized products, the market can not be well selected by the customer, but according to customer needs and characteristics of the kitchen after the design of non-standard type of product.
In addition, a large cabinet products, home appliances longer than normal life, and the price expensive than home appliances, so the market demand, the cabinet is not big appliances. Therefore, the rapid return of appliances that can not be directly reflected in the profit on the cabinet industry.
(B) of the kitchen is a carpenter, home appliances is
Hardware Both belong to two different industries were.
Different because the industry division of labor, household electrical appliance enterprises when the initial production of the cabinet, regardless of the technical personnel, facilities, processes that are only on the industry "novices", even if invited to a first-class design team and equipment and equipment are needed a period of running the production can only meet the cabinet.
Difficult but integration is the inevitable trend of electrical cabinet
Even difficult, but the appliances and kitchen industry have said the cabinet power integration is inevitable. "Appliance cupboard integration" is a traditional distributed appliances, cabinets and building for a change, the kitchen design closely integrated architectural features, the overall kitchen design, development, properly handle the stage of the pipeline, Qiangduo, cabinets and appliances and so on, and find the best fit between the three points. Cabinet experts: kitchen appliances in the future development trend of the whole bundle.
In the past in people's lives in the kitchen just cooking areas, as people continue to raise the level of social interaction, increasing the kitchen has evolved into a meeting place. So, it made the whole kitchen, a higher demand, take them with the traditional kitchen, water, electricity, gas and so was the peaceful place together, but it is not easy. In China, the kitchen, there are inherent obstacles to such pipeline, Qiangduo, and cabinets and appliances together will produce mutual interference problems, such as embedded
Refrigerator Cooling problem, the stove's air intake problem, which on cabinets appliances made one high technical requirements.
In the cabinet industry, appliance industry to the market walking, running, and takes time to continuously improve, the trend is inevitable, but the process is critical.
For The Market To Open Up The Kitchen Appliance Industry, "cross" Difficult
