subject: Coca-Cola campaign drags on Facebook reference porn [print this page] Coca-Cola was forced to pull the campaign Dr Pepper with social network Facebook, the 14-year-old girls status was changed to a reference pornographic film.
Mumsnet? C community for parents? C highlighted the problem, after the girls mother said that she Googled the movie to find out what was the reference.
According to The Guardian, Coca-Cola has launched an investigation into the incident.
Dr Pepper
spokesman said: has been brought to our attention that Dr. Pepper promotion offensive posted on Facebook status updates. We apologize for any offense caused.
When she found out about this, we took immediate action and removed the update status of the application.
We have also decided to complete the promotion. We will take all steps necessary to ensure this does not happen again.
This is without doubt a note on large companies that are looking for social networks to conduct an advertising campaign.
Related Posting Search Result:Coca-Cola delighted at the success of sponsored Twitter tweet
Coca-Cola advertising through Twitter was "a phenomenal success by drinks giant. Coca-Cola has used sponsored tweets...Facebook launches site in the UK
open-source project called the Diaspora is pitched as a secure and privacy-friendly alternative Facebook , but it i...Facebook photo tagging update adds Face Detection
Facebook announced new features on the site, which are designed to facilitate the tagging of photos. Speaking of new...Apple and Facebook in spat on Ping
Apple and Facebook are not in the eye by a former entry into social networking this week with the announcement of Appl...
Coca-Cola campaign drags on Facebook reference porn
