subject: Increase Your Landing Page Conversion Rate [print this page] There are four major ways in which you can increase your landing page Conversion rate. All landing pages created by professionals usually include these four elements and a few others.
The first way in which you can increase your conversion rate is through Personalization. This is usually done in two ways:
First. Add a photo of you.
Second. Adding your signature to the bottom of your landing page.
This radically increases visitors' trust. Most people who resist buying Products online do so because they're weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the Product.
By adding your picture and signature, you can significantly increase your visitors' trust.
Another way in which you can increase your landing page conversion rate Is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional.
Black text on a white background is much easier to read and it is what we are used to. Everyone has read a book or a newspaper at sometime in their life and most books and newspapers are written on white paper and use black text for this very reason.
The third way in which you can gain trust is by offering something for Free. This is generally what you will do if you're using a squeeze page to generate leads: you'll offer a free report or five-day course and then use that to generate leads, which you will later up-sell or generate revenue from.
It is far easier to get someone to give you their name and e-mail address if you are offering something for free than if you are trying to sell them something. It also allows them to judge your work and ideas before they actually have to pay for them.
And the fourth is with graphics. In particular your "call to action". This is you Buy Now button are click here to get your copy. These are the most important part of your landing page they need to stand out, and leave you potential customer in no doubt as to what you want them to do. If you can you should really personalize these to make them stand out, if you don't have image creating software of your own there are plenty of website out there that provide customizable web button. One your should Check out is "The Ultimate Button Collection".
In addition to these four general ways in which to increase your conversion rate, you should always guarantee a product. You will want to make sure you clearly state that Customers can return your product for any reason within a given period of time after the purchase. And also give them a way of contacting you should they run in to difficulties
Follow all of these steps and you will significantly increase your landing Page conversion rate.
