subject: Ad Swaps: Marketing Tool? [print this page] From the word itself, ad swap is the swapping or exchanging of advertisement of two sites. Other materials for online marketing can still be used for the best of the two sites. Newsletters and other marketing materials can be swapped depending on the two parties.
One website owner lets the other owner to post advertisements on the website with the promise or agreement that he or she can also post advertisements on the site of the person. Materials must be alike in form and can be swapped for as long as it will not damage the over all goal of the site. It is very important to get the best sets of mutual benefits from the two parties.
Take a look at these advantages to persuade you in getting into ad swapping:
1.Exposure. Swap ad is not a losing system; in fact, this is a win- win market system. You get what is due only after you give someone the same service. A big thing that you can have is the opportunity to post on other sites and get the best exposure. Equal traffic of the sites is easy to achieve with this kind of marketing exchange and you will be getting the right share in the online world. It is also a good start to make things better and have all web visitors carry on to your sites with the best advantages.
2.Relevance of the sites. Ad swapping is like a network. You are actually creating a connection between two sites; these two sites must come from one single niche and must have the best relevance to each other. In fact, if two sites will have connection, these two sites can make use one single search. For example, if one site ranks in Google and is visited by the web user, the other website will have a big opportunity of visit as it is advertised in the site.
However, it is very important to note that two competitors cannot do ad swap because of the purpose conflict. But if these two sites can work on the same company, ad swap can be made. It is a big thing to check for the right site you will have ad swap. You need to make sure that you are getting a site that will as your site works. Mutual benefits are you ultimate goal and you cannot do it with reckless choices.
Ad swap is main thing in business online. It is an important tool that will help you get the best of your marketing system and profit accumulation.
