subject: Are all Graphic Design Agencies the same? [print this page] Graphic Design is a very popular area of marketing, as there are so many different areas that graphic design agencies do cover:
Brochures
Logos
Packaging
Flyers
Leaflets
Branding
Stationery
Adverts
Many agencies these days tend to focus on specific industry sectors, mainly because of their client experience and recommends to new clients from existing ones, they tend to build up experience in a specific industry sector. Once they do this they getveryinvolved in the industries jargon, market etc. This can be good and bad, good if you are involved in that sector - you can be assured they know how best to present you, but bad if you are not inovled in the sector as they may not really understand your market or be able to translate their skills to your product/service.
Depending on agency size, some agencies may not have all the facilities necessary to carry out your campaign (this could be software packages/licences or photographic facilities), and may need to resort to subcontracting out work to another agency or using a sub standard alternative. If they sub the work out, this pushes the price up (which can happen with smaller agencies), if they use a sub standard alternative, then you get a lower product marketing campaign. Difficult.
By using a price comparison service you can get quotes and advise in to compare from local agencies - ensuring to get a range of alternaitves to consider and compare. For more ideas and advise go to Marketing Quotes as a free impartial resource.
