subject: Anta Footwear Sales In The Third Quarter Grew By 25.2% [print this page] HC shoe net December 22 hearing opened this year's earnings Anta Sports, it is difficult to see the impact of financial crisis: first half of 2009 achieved a turnover of Anta 27.7% year on year growth of about 2.82 billion yuan Renminbi , Gross margin increased 2.6 percentage points to 41.5%. In addition, Anta in the third quarter retail discount rate of 20%, unchanged from the first half.
View from the analysis of Bank of China International, this year by the end of September, a total of 6257 ANTA flagship brand retail outlets, the number of stores to the end of this year to 6400 full-year target has not changed. Anta first three quarters of the wholesale distributors of footwear sales grew by 26.1% Clothing Annual sales growth of 19.6%. Third quarter sales of footwear grew by 25.2%, clothing sales grew by 12.9%. Morgan Stanley and Credit Suisse have said the bullish trend on the ANTA.
"Three-step" strategy As a sporting goods manufacturer, brand Anta has created, branding, brand Listing Three important periods. Brand was founded in 1991 founded the ANTA Sports Products Limited, branding began in signing Kong Linghui, launched the brand into the CCTV Marketing Also launched a brand of Chinese sports stars into the CCTV advertising and signing the tide. Since 2007, Anta
and listed in Hong Kong, ANTA brand began a comprehensive upgrade of the road. As the sport's most staunch supporters, ANTA has been doing all to promote the development of sports undertakings in China, judging from the title Person of the Year sports event, to launch a new brand slogan: Never stop. Elite event sponsored by the National Movement from CUBA, CBA, National Volleyball League, etc., were "League engine," the title of the year into tennis, signing Zheng Jie and Jankovic, open star driven sport brand new road.
To ANTA board this year's event is the ANTA vertex together the Chinese Olympic Committee, a "2009 ~ 2012 Chinese Olympic Committee sports apparel Cooperation Partners "," 2009 ~ 2012 Chinese Delegation partner ", won the next four years, including the Asian Games, Winter Olympics, summer Olympic Games Including all 11 major tournament prize International Olympic sponsorship services. Thus, Anta was a comprehensive upgrade product design and Corporate Culture An important opportunity, but also became the first Chinese Olympic Committee, the overall package was the "golden rights" of the beneficiaries.
Success of the contract the Chinese Olympic Committee, Anta was subsequently signed a contract management center, water sports under the jurisdiction of the five water sports team, water sports center and become a strategic partner of the national team.
3% share of science and technology investment to promote l
To allow athletes to better play to their level, Anta in addition to financial guarantee for the event, the still strong technical research input. ANTA and Belgium RSscan company Biomechanics Department of Beijing Sport University jointly established Anta sports science laboratory, through modern means of extracting more than 180 CBA track athletes foot on the data, to establish China's first leg of a mechanical movement type library.
Years, Anta Technology Centre R & D expenditure are more than 3% of sales, in order to ensure continued research and development capacity has been strengthened. Technological innovation is becoming one of the core competitiveness of Anta from Anta many laboratories out of the core technology and core products that can target different groups of people to meet the diverse needs of consumers, increase market share.
2009 11 months, the National Development and Reform Commission even Anta Sports Science Laboratory identified as state-level enterprise technical centers, and this is the first sporting goods industry in China is so far the only access to international enterprises certified by the state Technology Center. In the next few years, Anta for the Asian Games, Winter Games, Summer Olympic Games and other major events of 11 to provide the International Olympic redemption equipment, bear the brunt of that early December meeting in Hong Kong East Asian Games.
