subject: Pay Per Click Advertising (part 1) [print this page] Advertising your products or services on the Internet is
both intensely competitive and effective. There are numerous
ways to actually attract traffic to your website. Pay-Per-Click is one of the selections you can choose from, along with or search engine optimization campaign or developing an SEO. Both pay-per-click and SEO are targeted to get your website situated as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign while months for a good SEO campaign.
Pay-Per-Click is a simple type of paid advertising that
most search engines, including some of the biggest ones,
now offer. It requires a bid for a "per-click" basis, which
metamorphose to your company paying the bid amount each time
the search engine directs a visitor to your site. There is
the added bonus that when a per-click site sends your
website traffic, your site often show up in the results of
other prevalent search engines.
With all marketing campaigns, there are always advantages and
disadvantages. If you understand the process and keep track of
your pay-per-click campaign regularly it can be very
efficacious.
One of the greatest advantages is that you never
have to adjust your web pages to change your position in
search engine results, as you must do in a conventional SEO
campaign. What you do have to do in a pay-per-click
campaign is pay a fee. Another advantage is the absence of
complication from the pay-per-click process.It doesn't require any
particular technical knowledge, though the more you know about keywords and search engines, the more effective and easier the process will be.
The disadvantage is that pay-per-click is basically a bidding
war. A higher bid than yours will lower your position on
search engine results. This means that you will have to
raise your bid to regain your position, which can clearly
become quite expensive.
In order to determine if pay-per-click is a cost effective
form of marketing for your business, you must do some
calculating to evalute how much each visitor to your site
is worth. You can calculate this value by dividing the profit
you make on your website over a given period of time by the
total number of visitors for that same time period. The basic
calculation formula simply profits divided by visitors.
If the figure is 50 cents per visitor, then it is the point at
which your business breaks even. The idea, obviously, is to show
a profit, not to only cover your costs. Therefore, you should be
aiming at a figure less than 50 cents per click.
Do take note that the most popular keywords often cost
significantly more than 50 cents a click. The only way
around this is to bid less for these phrases or you will be
