subject: Phone Leads- Implement & Integrate Into Your Marketing Plan Today [print this page] Attracting new customers in this economy can be a challenge. You must be creative and adapt the way you promote. Here are some simple strategies you can implement and integrate into your marketing plan today. It is a tool that leaves out a lot of small businesses. It's right there on your desktop, but you can not think of it, or can even be afraid of it.
What is this tool, I'm talking about? Phone Leads. Yes, the phone is a powerful tool that can be used effectively to attract new customers.
In 1998 I started a telemarketing company in France and I was spending 6-7 hours on the phone, selling my clients products or setting up appointments for them. I know that the prospects for the call are not fun, but I'm not talking about cold calling here.
I do not want to buy lists of potential clients and talk to strangers. I'm talking about integrating your phone as part of its monitoring system. You will contact only people who had already met at networking events or online through social media.
Let's say you attend networking events on a regular basis, you probably have tons of business cards in the same or in a shoe box, and just do nothing with them. Go to this pile of cards; send an email to reintroduce yourself. Use your normal introduction about your services and ask people what you can do for them, or how you can help.
If you get a reply, instead email the person back, pick up the phone and call them. You already talked to or met someone online. It impresses people who take the time to actually connect one by one. Make sure you're not trying to sell anything, which is the hard part; give them free and valuable information that could help your business. Networking is not about you, about them. Networking is not selling, but building a relationship.
If people do not respond to your email first, do not get mad, does not mean he is not interested at this moment or have not read your email, however, or maybe it was a spam, or may be too busy at this time. There is no reason to worry. There are a thousand reasons why people will not contact you immediately.
Wait a few days or a couple of weeks and send another e-mail or mail them some information.
Do you remember the old way of doing business - using the post office, so it still works, but only if you really use it! The combination of e-mail and smoking increases the risk of reaching people and double the response rate. When you pick up the phone after a couple of exchanges, you will get an opportunity to attract more customers.
After all this online and print information received from you already know about you and your business. They know that you care about their problems and can provide valuable information, so it will take the time to talk to you in a place or by calling at the wrong time you will have the opportunity to schedule a telephone appointment to speak with them at a later date.
What previous customers calling, they already know and like to work with you? Do you have a new product or service you wish to speak? Always remember to list the benefits and describe how your new product will help them. Too many small business owners are too busy selling and marketing who neglect their current customers.
