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subject: Factors you need to consider while doing On-Page Optimization [print this page]


Search Engine Optimization's objective is to get good ranking in a search engine and this is not an easy task as search engines are getting smarter day by day. And we need to focus on many things rather than just good keyword centric content to get to the top position.

On Page Optimization is the first integral step towards SEO building. The basic formula behind this technique is the process of optimizing the keywords, content, html errors, html optimization etc. The on-page optimization techniques are simple to grasp and can be implemented to gain a successful purpose. Proper on-page optimization for your website will lead you to rank higher and it will surely increase the credibility of your online business.

Below are some of the most important on-page optimization features you need to carry out when heading towards to give your website a fine exposure in the online market and a great presence on the famous search engines.

Include a Title Tag: Title Tag is a way to define and determine your web page's relevancy in regard to certain keywords. Title tag needs to be short and crispy; it must attract the attention as it is a headline of your webpage and the first thing to be noticed and read by the people. Always try and place the important keywords at the beginning of your Title tag. This will be advantageous as search engines use title tags to create a link in search results.

Meta Tag Description: A Meta description tag explains or describes the webpage, it is an essential part of web page coding that contains metadata about the webpage and it is important for ranking the website. The Meta tag information is not visible to the website viewers it only informs web browsers about your webpage and primarily it is used in terms of search engine optimization.

Meta Tag Keywords: A Meta Keywords Tag is a way where you can list some unique keywords and keyword phrases that you've aimed for the particular webpage. Both Meta description tags and Meta Keywords Tags are for one and the same purpose. Always try to separate the keywords with commas or inverted commas. Try not to repeat words or phrases making it look distinctive and also place the keywords in the starting of your list.

Keyword Density: A keyword or a phrase is something that describes the topic of a document. In context to search engine optimization keyword density is the percentage of keywords or keyword phrases that appears on the webpage in proportion to the total number of words on the page. Keyword density is regarded as the anchor of SEO process, it needs to be relatively low as it is more pleasing and can be easily read and interpreted.

URL Structure: URL structure is yet another very important feature of search engine optimization. Webpage's URL structure is basically used for ranking purposes and placing the right keywords in the URL is hugely important. And simply speaking without proper keywords in the UR structure the webpage won't rank well on search engines.

On-Page Optimization is quite a simple process to follow but you need to focus on these simple features which are significant and very useful. On-Page Optimization is an easy generative and cost effective way to rank higher.

Factors you need to consider while doing On-Page Optimization

By: Mr. Pom




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