subject: Article Writing, the Oldest and Still Most Important Internet Marketing Technique [print this page] There are 2 main benefits to article writing online. They are targeted traffic and backlinks.
When people read your article, and when you have appealed to them with a simple writing style that informs them about the things they want to know about, and when your article contains links to your website where they can learn more about your offerings - you now have a regular and reliable source of free, targeted traffic.
Secondly, Search Engines do measure your website based on how many high quality relevant backlinks from other websites there are to your website. Think of this in terms of politics and getting elected. If a large number of other websites link to your own website, each of these backlinks is a vote for your website.
But not all links are equal. It is very important that the links you have are relevant to your target market - which means having your keyword for the "anchor text" for the link. And the higher authority of the site with the backlink to your website the better.
And one article will never be enough. For each keyword you are targeting - lets assume the are 10 keyword phrases that are important to your website, then writing one article a week for each of your keywords/phrases is important.
Search engines don't value a sudden burst of activity with nothing following along behind it. Indeed they may penalise a site that creates 5,000 backlinks one day and then nothing for 3 months. It is important to gain favor with the engines by consistently and over time growing your content and growing your links.
If you want more information about atricle writing for success, check out SEO-Article-Writing-Service where you can get original, professionally written articles for a very low price.
Article Writing, the Oldest and Still Most Important Internet Marketing Technique