subject: Smart Tips to Successfully Execute AdWords PPC Campaign [print this page] Google AdWords is one of the best internet marketing strategies to boost up your online marketing endeavors. It is prudent to check the price. The more is the payment, the greater would be their rankings, especially PPC rankings. Prime factors which decide cost of your advert are quality and popularity of campaigns. Effective PPC campaigns are helpful in achieving high visibility and popularity of your brand.
Eminence and success of your advert depends on some important factors, some of which are discussed below:
Close relationship and link: There should be a strong link between what you are advertising and the offering of your website. It is recommended not to drive all the traffic from Google and PPC campaign directly always to your website. Your homepage should have similar keywords and section regarding the offering.
Interesting web pages: make your homepage interesting and do not stuff it with generic and uniform information. In order to make your advert and PPC campaign of high quality, make sure to direct traffic to the precise page on your website designed for that. This measure would help you to enhance your quality score and pay less for your advertisements.
Click Through Rate: One of the most crucial factors for success of your advert is CTR or Click Through Rate. CTR indicates the number of people clicking on your ad in a particular period. The CTR rate is directly proportionate with your PPC rankings. The text on your ad should be catchy and relevant to increase CTR rate. It is recommended to keep your advert of two versions, popular Ad serving option, and the ads with less clicks.
Generate negative keywords: While utilizing PPC campaign software, it is important to place negative keywords, which are relating to your promotion. This would ensure more control regarding who would view your ads. These would assist you to pay less for ads which are not giving desired results.
Regular monitoring: You need to monitor ads so that it had at least few hundred clicks. Measurement of click through rate and conversion is necessary for monitoring the performance of your campaign. Make sure to make your online marketing endeavors flexible.
Smart Tips to Successfully Execute AdWords PPC Campaign
