subject: The Difference Between B2b & B2c Marketing [print this page] B2B refers to business to business transactions where customers are other businesses, while business and consumer transactions referred to companies dealing with consumers or end customers.
Business to business: the relationship between the two companies is a business relationship in which the final consumer is not involved. It is more popularly known by its acronym B2B. Business to business concerns over the relationship between business schools specifically for marketing. This is in contrast to marketing relationships not known to exist between the company and the consumer. Before the evolution of the concept of B2B, these types of relationship between two companies are known as the marketing of industrial goods or capital goods marketing. These terms distinguish it from the business to consumer B2C or type of marketing.
How marketing differs from B2C?
There are several important differences between B2B marketing and B2C marketing. The participation of so many people in the decision making process in the case of B2B marketing makes it very complicated. On the contrary, if B2C, marketing only one person responsible for making the final decision and when a special package offered, the participation of the person who only makes quick purchasing decisions. Another major difference between B2B marketing and B2C marketing is kind of a company making a purchase decision when needed. On the contrary, the purchasing decisions of end consumers rely more on wishes.
Increasing competition:
However, there are also few similarities between B2B marketing and B2C marketing. For both types of marketing, competition is increasing and resources are shrinking. This increased competition is resulting in the loss of market share for most small businesses. Along with this, the profit margins too low. This has created a great demand for marketing data for the purpose of data-to-business marketing, research, small business marketing and B2B marketing research.
Importance of B2B Marketing:
To succeed in today's competitive world of business, have a very good product, best available technology and the competitive process is not sufficient in itself. It will help them identify, locate, quantify, segmenting and targeting B2B customers are really important to their business. Only by adopting this type of B2B marketing techniques, small businesses can achieve their goals.
Eliminate inefficient marketing channels:
Marketing, you should concentrate on the performance of different marketing channels. These marketing channels may include a network of distributors, service partners, retailers and distributors. You not only need to develop new marketing channels, but we must also monitor and evaluate their performance on a regular basis. You can then delete the marketing channels that play weak and concentrate on channels that are producing the desired results.
The cost of infrastructure installation proved to be prohibitive and many businesses and suppliers turned back to using phones or faxes inhibited by the costs, just realize that in the long run will be saving tons of money for operating expenses drastically reduced, and ensure better control of the integration of the supply chain. The main obstacle was that the partners to collaborate in the implementation of B2B networks, the establishment of common objectives to be achieved, for both B2B has not become as popular as it should have been.
