subject: The Missing Link in Your SEO Strategy [print this page] So you want exposure on the Internet? Of course you do. You want to drive people to your site, because that's the only way your online business can succeed. And the more eyes you can get to your page, the better off you are. It's common sense.
You've probably already thought of Google, and rightfully so. It's the top search engine, so you want to make sure you're a part of it. You may have also done some search engine optimization, and tweaked your site in certain ways so that Google will index you better. That's a good start, but it's also where many people go wrong.
The search engine marketing community often discusses this faux pas: people become obsessed with ranking on Google, and forget that there's so much more to the Internet, so many more places where you can be found. It's back to common sense again: don't put all your eggs in one basket. Here are some reasons why:
- People use multiple search engines.
According to Nielsen//NetRatings, 58% of the people who search on Google also use another search engine. The same is true for 70% of MSN searchers, and 71% of Yahoo searchers. If consumers are looking for information in several places, it only makes sense for you to be in as many of those places as you can.
- Google indexes your web directory listings.
Ironically, when you work to broaden your horizons beyond the Google universe, you're also working to improve your chances of showing up on Google. That's because when a major search engine indexes the Internet, it also indexes the content of other directories.
Here's the best part: if you can get listed in a web directory that provides search-engine-friendly one-way-links (that is, links that connect directly to your URL), you are essentially acquiring a "vote" to your site, and therefore improving your site's authority in the eyes of Google, Yahoo and other major engines.
There are thousands upon thousands of Internet directories where you can list your site. Some will charge for submission, and the price will vary, from as little a few dollars, to as much as hundreds. Some will accept your site right away, and others will need to review it, to ensure the integrity of their database.
Common sense applies again here: the goal is to get listed in as many directories as you can, so you get maximum exposure. But web directory submission can be very time consuming, so you have to be selective to maximize your productivity. Here are a few things you'll want to keep in mind:
