subject: Two Ways To Use Google Text Ads [print this page] Many Internet marketers find that using Google text ads in their marketing campaigns is a profitable way to do business. There are two different programs in place in which you can place these text ads. We will briefly discuss both of these programs here.
The Google AdSense program is probably the most popular of the Google text ads programs. Millions of individuals have signed up for a free AdSense account and many of them have earned a good amount of money this way. When you sign up for a free AdSense account, you agree that Google will place text ads on your website or blog. Google must approve of the site in order to place the ads there and they do have restrictions in place. For example, sites that have adult content or gambling are just two of the restrictions that would prevent these ads from running on your site.
Once your website is approved to run the ads, you will want to ensure that you update your site on a regular basis in order to keep it lively and interesting. Then, you will set about driving traffic to your site. The objective here is to get visitors to your site who will then click on the text ads. When this happens, you earn money, whether or not the person who clicks on the ad makes a purchase.
The other way to earn money with text ads is to participate in the Google AdWords program. With this program, you, the advertiser pays money each time someone clicks on your ad. While Google will go on to share ad revenue with AdSense participants, your goal is to ensure that at least some of the individuals who click on your ads purchase something.
When you participate in the AdWords program, you can set a spending limit ahead of time so that you can stay within your advertising budget. Since most of the people who click on your ads will be truly interested in the product or service you are selling, you stand a fair chance of making sales to some of the people who click on your ads.
Many Internet marketers experiment with both programs to see which one will work the best for them. Some marketers use both programs on different campaigns. For example, if you have a blog and you are not selling anything, then there would be no reason to purchase AdWords ads; instead, you would stand a better chance of profiting by participating in the AdSense program.
While both programs have the potential to help you to make a living online, you may need to experiment in order to decide which program is appropriate for each of your campaigns.
