subject: Importance Of Title Tags [print this page] Title tag is the one of the main thing that has been given the high weight by the search engines. It has very important since it is the visible that will be pointing to the web pages. Though this has been in common practice in SEO for more than 10 years, it is often overlooked by the web masters for strong optimization to get the targeted search engine optimization.
The title tag should contain certain keyword phrases which must be related to that page. For example if the company is a SEO company in Texas, then you would want the company site to appear in the search engine result page for the search term SEO company Texas and Texas search engine optimization company. So the title tag has to be filled with these kinds of keywords. Make sure to make keyword research to find the best keywords for the website.
Using the SEO company example the title tag can be created like this:
SEO Company, SEO Services, Search Engine Optimization, SEM Company
Three is more enough space in the title tag to add more than 1 keyword. It would be great if you add 10 to 12 keywords in the title tag. The keywords can be separated by commas.
The title tag depends on the page, type of business, targeted keywords and many other factors. The above created title tag is a perfect example which meets the SEO rules and regulations.
No one is good enough to create title tag so dont be crazy on and it and there is no such a thing like that. So the best thing is to test different ones and see which will bring the most traffic to the site. This will help you to find the best title tag that will help you to bring the targeted traffic.
It is always advisable to create the title tag only after creating the web page and optimizing it. This is because you have to see how the copy writer has integrated the keyword into the content before you begin to create the title tag. So if the writer has done really a good job then the search engine will find all the relevant information right in the page itself. So simply you can choose the most relevant keyword and just place them in the title tag, and write a compelling title tag consequently. If you are not able to find the most important keyword in that page then you have to ask the SEO copy writer to rewrite the content of that page. So make sure that the contents of the website are written by the person who knows SEO copy writing.
It is recommended that you should not use exact same sentence from the page content as the title tag. And you should not also use the same exact wording that appears in the headline of the pages as your title tag. So it is always better to form a unique sentence with compelling strings of words in the creation of title tag.
