subject: Appco Group New Zealand Contributes Much To The Energy Sector [print this page] Appco Group New Zealand has contributed much to the development of the Energy sector of New Zealand and has made it practically possible for the direct sales and marketing personnel to march ahead of trends by introducing new techniques in the direct marketing arena.
It was in June 1988 that Appco Group New Zealand started as a small company based in the South Auckland suburb of Otahuhu, and has grown into the largest face-to-face marketing company in the country. With the years of experience and dedication to achieve the set targets, the clients always get a sustainable growth pattern for their brand or product, once the direct marketing company has taken up the responsibility.
Now the company is having 11 clients across charities, sports, marketing and energy. Appco Group New Zealand is to represent Contact Energy, APN Media, Barnardos, UNICEF and Paralympics New Zealand in the respective segments in the marketing industry.
Contact Energy has had great setbacks during the 2008 financial crises and had lost about more than 40,000 customers in six months due to a price increase that reduced their profits. With the practical approaches and direct marketing solutions Appco Group New Zealand has acquired over 30,000 new customers within a year.
With the comprehensive solutions that are closely knit to follow a systematic marketing system, the company has introduced marketing campaigns that effectively increase customer acquisitions that leads to increase in sales volumes. The personnel are focussed to increase brand awareness and educate the customers and provide a clear-cut view about the details of the products and services. The well-informed customers find it more convenient to take quick purchase decisions that makes all the difference to the resultant targets.
The immediate result of the success of the marketing campaigns is that, Appco Group New Zealand has opened four new marketing companies across the country.
