subject: Nine Power Tips for Google AdWords Beginner [print this page]
Nine Power Tips for Google AdWords Beginner
Research your Keyword before you dive in!
Keyword is the most important thing while you are planning your Ad words Campaign. Without proper research your total campaign can be a huge waste of time. You can use many keyword tools freely available online to determine best keywords within your budget. Best free Keyword tool on my opinion is Google AdWords keyword Tool.
Avoid Content Targeting and Search Network
It can be very tricky if you leave them on, when you are not very confident and you don't know a lot about Content and Search network. If you target Google only, then you know people type in your key word on Google directly, so a click from there is more relevant and have more chance to make a purchase. So avoid them until you learn to use Content and Search Network for your benefits. Targeting content and search network can drag down your CTR and conversion to a very low.
Optimize your landing page
May be you are doing everything right for your AdWords campaign and your CTR is very high. This can turn into tragedy for you if the all the clicks results nothing for you. It can happen if you don't optimize the landing page (Destination Url) well. When people click on your Advertise they would expect to see a page relevant to their original search query. Landing page is the page what makes the first and most of the time final impression for your business. It is normal to have one landing page for every campaign you are running.
Number of Keywords in Ad Group
Do not use many keywords in a single ad group. I will recommend one keyword for one ad group if it's possible, or maybe you can include couple more if only they are very relevant. That's how you can reach your specific audience with specified Ad. That will take lot of time to develop your whole campaign but trust me this will paid off eventually.
Create more than one ad version
Creating more than one ad for same keyword(s) can make a big difference on your ROI & CTR. Try to create at least three version of every ad and run them rotation basis for couple of weeks each, and if you look at the stats once your test period is over you will see one is performing better than other two and now you know which ad to run!
"Broad Matching" take caution!
Its assumed that Broad Matching will give you more Click so it means better CTR (may be because we also have to consider Impressions will be larger) but it's not certain that the conversation will be high. Let's see an example; you sell Ceramic Tiles so your ads will get impression for keyword "Ceramic" and "Tiles" in any order and alongside with many other keywords.
Trust in TYPO
People make many common typing mistakes; smart marketer should take this opportunity to maximize their benefits. May be you already noticed that competition for "KEY"keywords are heavy prices are soaring. If you can find some common Typo for your keywords that will help your campaign to enjoy virtually competition free low CPC.
Relevancy is the Key
Google like relevancy. Google want you to provide with most relevant products information to the user and user wants to see the products or Services they are looking and as a Business owner you want to sell what you have got. So it's simple, say what you got in a attractive way, you will get ROI quickly Google will get his share and Customer get what they were looking for. The way you can achieve relevancy is plan your ad based on search query and equip your Landing page with information to support your ad.
Understand Quality Score and Ad Rank
It is vital to understand Ad Words Quality Score once you are on the battle field, that's how you will fight longer with less ammo. There are three factors in Quality Score most important factor is CTR, then its ad relevancy and finally the quality of the landing page. Ad Rank is Max Bid X Quality Score which determines the ad position. So the fact is if your Max Bid lower than your competitor but you Quality Score is high then you can top the competition by paying less CPC.
