subject: Tips on Creating Catchy Flyers [print this page] Flyers are just one of the many advertising or promotional tools that you can use to promote your business. However, unlike other marketing tools such as brochures, catalogs, posters, and many more, flyers are a very cost effective promotional tool. They can be can be used by business owners looking for ways to save on marketing expense. Good looking flyers always attract most clients and customers. Even after weeks have passed, your clients and customers will still remember your business brand, and the products and services that you offer them. So, if you want to make sure that your flyer will stand out among its competitors, follow these steps and guidelines.
- The first tip to consider when it comes to flyer printing is to never utilize black and white flyers as much as possible. In these modern days, if you want to create maximum impact for your flyers, use bold and attractive colors. A black and white color background in your flyer templates will only make your flyer ordinary and boring. To come up with exceptionally attractive flyers, you can mix and match colors but make sure that the color you pick will suit the characteristics of your business and especially your brand.
- Using glossy and attractive paper stock is also one of the ways to have a good and effective flyer. If you want your business to be always recognized as a great and respected business, make sure that you only use glossy, attractive, and durable paper stock. In these modern times, the key to have a classy and reliable flyer is with the aid of glossy and attractive paper.
- Another tip for you to have a good and effective flyer is to have a precise and grammatically correct flyer copy. Always make sure that your flyer is direct to its point and does not have any grammatical errors to make sure that your customers will have a fun time in reading it. If you use too many words that are not relevant or needed, your clients and customers will just throw your flyer away.
- Using high resolution and clear images is also one good tip to consider. If you have a flyer that has a low resolution image or graphic, your clients and customers will surely be turned off with your flyers. If you do not use high resolution image, your flyer will only look cheap and dull. So if you want to impress your customers with your flyers, make sure that you always use high resolution images.
- Finally, never use a lot of font styles in your flyers. Avoid experimenting with your flyers by using more than two fonts. This will only confuse all your clients and customers and it will also affect the readability of your flyers. Just use one strong font on your flyer printing, and you are sure to produce attractive, readable, and result-oriented custom flyers. Be mindful of the font sizes as well. Highlight the important texts with large fonts and the less important in small fonts. Be sure your headline is strong, bold, and catchy.
However, when you design your flyer make sure not to overdo it. Be sure to keep it simple but attractive. After all, many of the successful flyer campaign today are designed simply yet creatively.
