subject: About Google Adwords for Search [print this page] Whether you are ahome improvement contractor trying togenerate more leads and more businessonlineor just an entrepreneur interested in making money online, youprobablywill eventually come to the conclusion that you need to somehow get more traffic to your site in order to achieve your goals. It all comes back to traffic.
You invariably look to Google. Google is the largest Search Engine in the world, owning over 65% of the online search market. As you continue to learn about Google, you realize that they offer much more than just search services. They actually supply an abundant amount of tools and information to webmasters.
These tools help you to track statistics of visitors to your site, make your site more Google (and other search engines) friendly, register your company address, phone number, website, and other company information in Google's free online business directory and the list goes on. The information consists of Google's help pages and forums that allow users to help each other and where Google employees organize the info and supply answers.
Building your website with Google in mind and with Google's help is a great way to build a site, especially if you are looking to generate longstanding organic traffic (visitors to your website that find your site through searchengines). This traffic is usually not achieved right away, however.
So, themost effecticeway to actually get traffic immediately to your site is to pay for it. It's call Pay Per Click (PPC) Advertising. One example of PPC Advertising is Google SearchAdwords Program. When you perform a search on Google the results appear on the left of the page. However, there are also ads that appear on the same page as the results. They are eitherabove and or belowthe results, highlighted in a pinkish orange background and they also appear along the right side of the page.
These ads are links, just like any search result. However, if the searcher clicks on one of these ads, the person that owns the website of the ad gets charged. These ads are specifically designed by the owners of the respective websites and they are submitted to Google to appear within the ads sections when people perform searches for keywords that the website owners specify. You can also run ads based on the location of the searcher.
For example, if you are a contractor that specializes in emergency repairs in texas, you could create ads that are designed to appear in the ads sections when people perform searches with keywords such as "emergency +repairs + texas," and you could specify that your visitors actually be located in Texas. So, you would be getting visitors to your site from people who live within your service radius and are looking for the services you supply (targeted traffic).
The cost you pay per click depends on the competitiveness of your market. You can imagine that you will have to pay substancially more for a click on a search like "make + money + online" than you would for "science + information + resource + guide." You could pay anywhere from $.50 to $5.00 per click or more.
The actual cost is determined by the market. The more people are willing to pay for clicks of certain search words, the higher the price will be and this actual amount will vary from day to day and even slightly from click to click, depending on the amount of competition. So, it truly is a pure market system.
When you are deciding on how much you are willing to pay for a click, you are able to see "what the click is going for." So, you can decide if it is wroth it or not, before you pay for it. You may not want to pay $3 per click for a certain keyword search but you may be willing to pay $3.50 for another, depending on how you value those particular keyword searches.
Bidding on clicks and creating ads through Google is all essentially handled and tracked by Google. You do not need any special internet knowledge to set up an Adwords account. It is relatively simple and user friendly and there is plenty of online help.
One thing to keep in mind is that you should look at your internet marketing effort just as you would any other marketing or advertising programs. You should designate a budget and expect a certain return on your investment. Still, you may want to tweak your ads and or website before you exhaust your entire budget on the same thing. Sometimes paying for traffic can, in the least, be a learning tool about how to improve your website. Once you find out what works, you can just stay plugged in and reap the rewards.
