subject: You Show Me Stroke Position: World Marketing Aspects Of Home Appliances [print this page] Konka : Joint CCTV, Sina, launched the "Konka dual high-definition, happy
World Cup "The theme of marketing activities, the main push high-definition flat-panel
TV And "Sports HD" TV.
Hisense: the "Hisense Hisense HDTV + HD set-top box + CCTV's HD programming = absolute professional World Cup World Cup spot" for the idea, as C
CT V HD channels only co-national brands, custom-made "Fantasy" series of flat-panel TV.
Skyworth: "My recordable, my wireless, my World Cup" as a slogan, burst out, "the World Cup to earn 20 billion", the main push has a video function "can be recorded in liquid crystal" and short-range wireless transmission of data, "Blue Wave LCD" Two TV.
Xoceco: proposed "Vision Cup, Full HD" slogan, to carry out domestic gift cards, consumer self-pricing, quizzes, participation in CCTV "Happy World" star dress up game and other activities.
Suning Electrical: more than 350 stores across the country start "Crystal World, playing 'make' dream"
TV "Horizon Cup" theme events. Dazhong Paradise: host "Break the World Cup, wins one million text messages" and other activities.
Guess the top four teams to buy
Air conditioning Full refund Galanz "hot" ride the World Cup Express
TCL First, the high price to invite more than 100 million yuan soccer superstar Ronaldinho as a commercial endorsement, but also in the recently released World Cup spectators to ensure joint Suning Alliance, can be described by the World Cup pocketed the eye; foreign brands Philips to be outdone, first "Buy
Monitor , To send air tickets, ticket, "then launched"
DVD To send the disc, enjoy your World Cup ", to do great World Cup so special promotions.
Watch the battle, have a video, been lacking it? Watching the World Cup in summer, air-conditioning is essential to the natural.
It is reported that Galanz light air the World Cup marketing has also joined the camp of them. Glanz, announced today the consumer as long as the purchase of light waves from air-conditioning, in order to guess the team semi-finals, have the opportunity to purchase shall be returned in full the rich prize, the cool air-conditioned environment, light freshness to enjoy the World Cup .
According to reports, Galanz quiz this event change the past, draw the conventional approach, instead of using a more open and transparent way, those who complete the quiz card purchase, you can enjoy the World Cup semi final ranking out, we can see whether you guessed completely to avoid black-box operation, and greatly enhance the chances of winning.
With the World Cup opening kick, after Beijing has been hot the appliance market, while the World Cup presents marketing phenomenon.
Reporters in Beijing, visited a home appliance store found a lot of home appliances manufacturers marketing, "World Cup" play the slogan is "preparing for the World Cup", such as DVD, TV, etc., are great to do before the World Cup promotions Preparing for the World Cup to stimulate consumer desire to buy. With the World Cup's opening kick, the weapon that people enjoy the World Cup were all ready, and many manufacturers also to the promotion when that ends.
You Show Me Stroke Position: World Marketing Aspects Of Home Appliances
