subject: Electric Bike Dealer How To Do Regional Market [print this page] How to regional marketing is the electric bike dealers have always been of concern, when the electric bicycle where the growth of regional markets are springing up when dealers began to face the following problems: multi-market competitors, and how to beat him? Product variety, and how to make my product stand out? The consumer's choice more, how can better attract their eye ... ... how to turn this situation, how to solve these problems, is indeed a question worth considering.
In fact, the increasing temperature in the electric bike market, dealers electric bicycle in the proxy, we must realize that the issue of competition.
In the competitive process, we first decide to make products that only high quality products make decisions, and to do something after the order that we can sell for in the end. In the proxy process, we must recognize and understand the strength of manufacturers, including economic strength, technology strength and the strength of some marketing plan to find a number of manufacturers marketing policies, channels of policy and advocacy support to manufacturers policy, even credit problems, by understanding of multi-channel distributor of the product in other regions the situation. The second is to understand the quality of products. Electric bike produced in recent years a new type of consumer goods, people know it is not quite enough, unlike other common household appliances like refrigerators mature technology, and brand-based. Deputy electric bicycle, be sure to choose a strong science and technology manufacturers, and only under the premise of guaranteeing quality in order to better sales for the subsequent preparation.
After the author's visits and
summary, dealers in the regional market in order to gain a foothold to do from the following areas:
One must first understand your area of consumer behavior.
With the development of social productivity, consumer behavior gradually become rational. Consumers of electric vehicles, their consumption of the process, consider more the product quality, product design, the service and reputation. This requires that dealers in the distribution process, conscientiously sum up the spending habits of consumers, including consumer spending levels, electric bicycle requirements (including the color, style, services, etc.); but also understand the psychological needs of consumers. For most of the region, consumers want most is to "spend the least money to buy the best product," but it is not the "spend the least money," the main, but in the "best product" based .
The author for this region, the electric bike has gradually become the first choice of ordinary office workers, great posture instead of motorcycles and bicycles. In this region, the wages of ordinary working people about 1000-3000 yuan, while the electric bike prices yuan in 1600-2500 the largest number of city electric bicycle dealership in the 200 or so. In the price, office workers generally can accept this price, and consumers of electric bike has been completely accepted the goods, and even, in some rural markets, electric bike started as a dowry items. Consumers to choose the color sub-region be, in the city, mostly silver, silver gray, blue, blue-black-based, and some red, yellow, green, bright colors such as dark lines in the sales department is much less because the consumer Since the formation of a long psychology is: eye-catching colors so easily lost. In rural markets, by contrast, bright colors series is far better than the dark lines sold. In style, the friction from the beginning of the light version, Deluxe Edition series of gradually simplified version of the series of transfers, as in the use of the process, the majority of people think that simple line in use and maintenance more convenient. As such, all electric vehicle consumer groups Zhu Yao's psychological characteristics, only have to watch take advantage of these features, combined with some research, that picking Fangmian you can have a good reference, and so that caused some to sell itself .
Second, build a good brand image and public reputation.
Good quality products is a fundamental, good brand image and reputation of the masses should be the dealer to make great efforts to do one thing. However, how to build a brand image in the regional market, many dealers are evil fee brains.
On media advertising and outdoor advertising, many dealers have not dare to move, they even think that money is spent, but not necessarily play a role, but that "no insurance" as a good thing or a caution. However, business opportunities, ranging from people all the time, and in advertising in this regard, the regional market dealers, in addition to media advertising and outdoor advertising, in fact, still a lot of your choice, the more "Civilian" propaganda is one of one, such as the test ride publicity and community promotion.
