subject: How to Promote Products Using Blogs [print this page] Blogs are huge at the moment and began as a way to just express personal opinions. But they have now been turned into a way to promote businesses, products and write reviews. It can all start simply by just writing about a new product that just has arrived on the market. In this article I will share with you how to promote products using blogs.
The secret begins with wetting your reader's appetite. You know, build the anticipation. If you have been online for any length of time you are aware by now that outwardly selling a product is the wrong way to get customers. You want to share the benefits of your product with your readers. If the product has not been released yet, this is the best way to build the anticipation for when they will be able to get their hands on it.
Although a blog is mainly for writing posts and giving your readers good information, graphics play a big part in it as well. They are able to catch the reader's eye if they are properly placed on your blog. The best placement for graphic images is usually in the upper right sidebar. Having an attractive image is the best way to catch your reader's eye.
Once your product goes live, tell everyone about it on your blog. Tease them in your posts with what's to come, what they will get and how your product will benefit them. Highlight the key elements of your product so your readers will get a taste of what's to come and want more.
Most people make the mistake of not telling their readers what their next step should be. Like where to go to download the product or how to access the information they need. They just assume their readers know but most people need to be told what their next step is. Be sure to make that point clear.
The best way to keep your readers attention is by continuing to add valuable and helpful information. Never fill your blog with fluff or junk. That's the quickest way to get your readers to run in the opposite direction and never return.
One other piece of advice that I would like to share is a mistake that a lot of bloggers do. They create their blog, add some content and forget about it. Writing a few blog posts and never returning to your blog is another way your blog will die a slow death. You want to consistently add valuable content which will entice your readers to opt in to your landing page and continue learning from you, as well as purchasing your products.
I hope this article helped with how to promote products using blogs. Just remember to write about the benefits your product offers, continue to add valuable and useful content, add some eye catching graphics and always put a precise call to action.
