subject: In The First Case Of Home Appliances 30 "cold": The Face Of Adversity And Development [print this page] China Home Appliances 30 years of development the industry is a microcosm of China's manufacturing industry. Home appliances industry is the rapid formation of the first industrial-scale development and industrial upgrading and industrial integration of the industry. Chinese home appliance industry under the pressure of internal and external environment, has changed from extensive to intensive development, is facing a painful transition. During this period, household electrical appliance enterprises to improve their own from six.
International competition and globalization layout In the context of economic globalization, as a mature industry, global home appliance industry is bound to the layout. International capital, globalization of industry, technology transfer and international facilities, the different sub-sectors face different opportunities, such as
TV Industry to undertake a large number of phased out under the CRT production, flat in the ever-changing technology, supporting assets such as power and direction, the Chinese color TV enterprises common in competitive power. And
Washing machine , Refrigerator , Air conditioning Because technological change is relatively slow, low-cost manufacturing advantage of Chinese enterprises outstanding product quality gradually, is a small number of world-class competitive industries.
Small appliances , Kitchen equipment, the opportunity to become world-class enterprises, but there is still a long way to go.
Future market demand will show a two division
Household electrical appliance enterprises are facing new market structure presents two side development, and the extent of basic universal city after the completion of the market, consumer demand and further enhanced replacement product when the new features, new values have higher requirements, high-end, luxury consumer space increases. Rural household appliances market demand considerable room for growth, is still the basic configuration requirements. This has upset a number of technical progress, the industrial-scale enterprises has been formed breathing space.
More specific industry vertical integration After reshuffle, the further concentration of industry, size of company cost-effectiveness, brand, technical inputs and price control will be reflected. Such as air conditioning industry, Gree, Haier, Midea Big Three's monopoly on the market so that prices of recent years in the industry, sales to maintain stable development. Vertically integrated industry chain integration strategy more clearly, so that enterprise technology, brand, cost can be more effective support. At present, the white goods vertical integration (such as:
Hisense Integration of Kelon), than the previous black and white horizontal integration, more integration of industry, the effect is also more evident.
Further integrate manufacturing and business, more dependent on domestic market
Few years ago, over a strong business capital to complete a round of intense competition, channel construction to stabilize the market competition for basically completed. Household electrical appliance enterprises to further development will continue to channel and business extension. Gree self-built channel's success depends on the special air service. The future of home appliance manufacturing business class enterprises also shares, is not limited to manufacturing and processing of profits, but also access to services through the product profit. The arrival of a new financial crisis in the international market, significantly reduced the export situation, household electrical appliance enterprises turned to the domestic market, with brands and extensive product line of business is an advantage.
Industry segments to accelerate, more opportunities for specialized business
30 years, more broken down household appliances, are more internationally competitive with the growth of white goods and small appliances, kitchen equipment, have been divided. Meanwhile, computerized home appliances, fashion and technology integration, such as Bluetooth technology, infrared technology, remote control, so that small businesses have such technologies with new market opportunities.
Enhance market reaction to accelerate technological change
Demand will tend to facilitate the future home appliances, environmental protection, energy saving. Professional and technical integration, information integration and home appliances, home appliances and security, residential facilities and community services have become integrated. Industry boundaries become increasingly blurred. Fashion design, industrial design entered a new stage, Aphone successful fashion concept
Mobile
Revolutionize the industry. PRADA other fashion design for the entry of the luxury home appliances create a greater consumption of space.
In The First Case Of Home Appliances 30 "cold": The Face Of Adversity And Development
