subject: America's "price Alliance" Proposed By Glanz Against? [print this page] But the United States and the "price alliance" proposal was
Galanz Opposition Seems to be coincidence, on March 26 and 28, the United States, and Glanz giant microwave oven has two main annual summit, held in Shunde, announced the cut-off "special opportunity" to give up a price war. And 90s of last century unbearable price war distress, profits shrinking dramatically
TV Industry so similar, with the microwave oven industry profit fell to freezing point, the "price alliance," the voice came quietly.
Two problems block the way The microwave oven according to the U.S. general manager Zhufeng Tao said that since 2004, two serious problems have impressively placed in front of the domestic oven industry: declining product unit; domestic sales market continued to shrink. According to Customs statistics, from 1998 to 2004, export of microwave ovens from the 81.8 U.S. dollars / audience dropped to 36.7 U.S. dollars / units, down by more than half. Microwave oven on the domestic market retail price is dropping lower and lower. Survey last year from January to July, microwave ovens fell 9.69% of domestic sales.
Into 2005, soaring steel and other raw material prices, foreign trade barriers, such as the pressure increase is the growing emergence, microwave oven industry do not end "price shopping" and will lead to the collapse of the industry. Therefore, the U.S. decision to stop production after another marketing is still a good low-end market "special opportunity" to give up its price war.
Galanz vice president of marketing Yuyao Chang also said that industry profits have been low microwave ovens, no major change in the total market, home appliance chain giant started taking in consumer shunt, coupled with the numerous promotions into field costs, increased operating costs of microwave oven manufacturers, therefore, microwave products in 2005 will certainly be price increases.
Price of U.S. call for coalition building
Claims rejected, while a price war, the first beauty Zhu Fengtao said: "In an increasingly thin profit background, regardless of who triggered a price war, the ultimate loss is all. Therefore, the U.S. hopes to sit down all microwave manufacturers Price consensus can be reached. "
This, Yuyao Chang said: "Last year in September, Galanz, once the first price increase in exports, 30%, but none of the other microwave manufacturers to follow up, it suffered heavy losses. From this, Microwave the formation of prices of domestic enterprises is unlikely alliance. Galanz will not consider the price alliance. "
Consulting the State Council Development Research Center, deputy director Lu Renbo market analysis, from the TV "price alliance," the final collapse of the result can be predicted microwave "price alliance" of the future. The characteristics of Chinese manufacturers can not determine its form as Japan and South Korea as the Business Alliance.
Industry to compete for the right to speak
For about 3 years since the United States enter the microwave industry, the United States and the struggle between Galanz not stop over, the price war, war of words took turns playing. This time, the two enterprises in competing in the same leg before and after the meeting hotel is clearly competitive upgrade performance. America's first shouted "price alliance" proposal, it seems that overall situation is quite the industry giant and style, but in fact is to seize the opportunities before the meeting in Glanz, to make a surprise Galanz. Sure, Galanz summit immediately to the U.S. of "price hikes," the statement to be fierce counterattack.
View, the so-called "price alliance" is nothing more than the two companies compete for industry, the right to speak of "gimmicks" it.
America's "price Alliance" Proposed By Glanz Against?
