subject: Dongpeng Ware Laicheng Dong: The Traditional Bathroom Enterprises Must Upgrade [print this page] Why did not participate in Shanghai Dongpeng Kitchen Fair?
Reporter: Lai General Hello! As a mainstream brand sanitary ware industry, why did not participate in the Shanghai Exhibition Dongpeng it?
Laicheng Dong: Shanghai Exhibition is the bathroom sector, a very influential Exhibition . It is for our business, there are a lot of help with: First First, can help us to help companies recruit twilight Proxy Providers, the establishment of distribution networks. This regard, some new brands, some of the domestic network is not very healthy brand, it is a good investment platform; second area of help is to help our company establish a brand image; Third, to show new products and new process. As sanitary ware industry, we Dongpeng mainstream domestic enterprises, 16-year history. In 16 years, our products, services, and so do a lot of hard work, we in China Sell And service network is also very healthy; present, there are more than 1,000 service outlets, with more than 600 agents, our products and services can cover most parts of China, our products have good market reputation, East Peng sanitary ware brand and its high visibility, credibility and reputation. This year, due to our Marketing Made a great adjustment strategy in 2009 to focus on other promotional aspects, so this exhibition we have not included in the 09's publicity plan, it is not participating this year the main reason.
Reporter: You have not had time to see show is not it?
Laicheng Dong: Yes. I come over to learn the mentality of the visit. I just went to Shanghai, before entering the exhibition site to focus on the interview room. I have not had time to watch show, I would like to show a lot of wonderful things, there are a lot of things I learn.
By Reporter : 51 when I look at our wares with a series of Dongpeng preferential promotion, there is a Advertisement We are all impressed by the words "naked offer, what are you waiting." During the May 1 sale of sanitary ware how Dongpeng like?
Laicheng Dong: 51 very good during our sales, the domestic terminal we received a lot of retail orders, our current products are in short supply. In addition, this year one? May we have very good sales year on year in 2008 increased by 20%.
51 "naked preferences" and for the benefit of China
Reporter: Dominating this year's theme ware has a marketing name for the benefit of China, is not it?
Lai Chengdong: Just now you asked that we have a slogan called "naked offer, what are you waiting for?" This is one of our 51 theme promotions. "Naked offer" how to explain that? We are easy to understand the meaning of the expression. Nude discount is to use our best prices to more consumers to use high-quality sanitary ware products Dongpeng and quality service. "Naked preference" is to have a price; In addition, we also exposed the quality, exposed how the quality of interpretation? Is our end markets, we show the true generosity of our products are used in the quality of some materials, so that consumers buy at ease. As we all know, we are now sanitary industries many brands, products of varying quality, price was a mess. There are many inferior products that filled up the market to deceive consumers, the opportunities we use 51, we show our true quality to our end consumers, the quality of our bare out. Naked discount plus a service concessions and the services we have increased the number of services than in previous years, so that consumers can really get some value other than price. This is an explanation of our 51 events, the subject activities are a lot of consumer recognition.
"Benefit of the Chinese" is also one of our theme, this theme is Dominating the porcelain Brick The subject of planning activities, as we toe a group of companies, not only the tiles according to the subject to a series of marketing activities. We Dongpeng ware company launched around the theme of a series of marketing activities for the benefit of China is also very simple, we direct explanation is to create happiness for our consumers, we call for the benefit of action.
