subject: Gradually Become The Mainstream Standard High Frequency Sound To Promote Industrial Upgrading [print this page] 2009 the first three quarters, Refrigerator Adverse economic growth in the domestic market has achieved good results. In addition to relying on cost-effective to seize the rural market, this refrigerator have to adjust the product structure of enterprises in the secondary market put the refrigerator to increase the proportion of high-end, three more doors, the refrigerator door and other high-end products
Sell Maintained a high growth trend. In addition to upgrading the product mix, the refrigerator industry has also introduced a number of industry standards to enhance the manufacturing capabilities of enterprise products and to promote enterprise R & D transition from low to high. Issue a press invite the six industry leaders the responsible person, on
Appliances to the countryside , Industrial upgrading and improving the standard hot issues such as the refrigerator industry in depth.
Rural areas to develop high-end refrigerators
Reporter: It is estimated that the average price of the countryside refrigerator yuan in 2000, which fully shows that the side refrigerator home appliances to the countryside has become a mainstream product. Refrigerator next to the countryside will spread from the low-end products to the end products of economic development?
Changchun Jing With a series of national measures to promote and benefit farmers, rural consumers demand quality for refrigerators increased significantly, newly married young people, especially the quality of life becoming more and more. Changing perceptions of the rural consumer spending will lead to the production enterprises by the universal type of product structure in the end to end or even the direction of economical adjustment.
Xie Qi As the economy rebounds, the rural consumption market of home appliances is continuously upgraded. Home appliances to the countryside, according to information system data, in October of this year, bringing home appliances products, refrigerator sales 1.2 million units, sales of nearly 2.54 billion yuan, an average price of 2,100 yuan, again approaching the price ceiling refrigerators home appliances to the countryside 2500 element. With the increase of income of rural residents, rural consumer demand for high-end refrigerators is increasing.
Dong Sheng Gong With the improvement of living standards of rural consumers, the demand for their products will gradually become more diverse, with only the basic functions of the popular low-end products will be difficult to meet the needs of rural consumers. At the same time, rural consumers will increase the economic capacity to the end product of the universal economical conditions.
Reporter: new round of bidding is about to start bringing home appliances, home appliances to the countryside product price ceiling may be canceled, but the amount of subsidies may not be adjusted, this will be what your business initiatives and to prepare?
Changchun Jing Characteristics of the rural consumer demand, we have prepared a high, medium and low price segment and different sets of product features of the program. In the sales network and after-sales networks, logistics networks, we also do a full range of security measures, rural consumers can conveniently and confidently purchase a refrigerator you want.
Jia Bin Cancel limit means that we can bring the price higher, high-performance products such as fresh zero refrigerator, put to the rural market. This high-end consumers in rural markets is good news.
Conversion into a new industry highlights
Reporter: At present in key urban markets, high-speed universal refrigerator showed a tendency, in three, four high-end market is also rapidly growing sales in the refrigerator?
Dong Sheng Gong Appliances to rural areas such as policy implementation, so we have three, four cities have a new understanding of consumption capacity. On the one hand, to medium and small cities, represented by three or four there is a huge market demand for space, and this demand with the higher level of economic development all over are expanding; the other hand, three, four foreign brand market share rate is generally low, except in some central cities, the foreign brands of the total market share of 20%, so as to
Samsung
Represented in terms of foreign brands, three, four market is almost a blank area.
Gradually Become The Mainstream Standard High Frequency Sound To Promote Industrial Upgrading
