subject: Comments: Domestic Tv Should Be "home Appliances To The Countryside," The Long [print this page] 2009 Appliances to the countryside TV Sell , Domestic brand sales accounting for 99%, Skyworth, Konka, Changhong, Hisense,
TCL Haier six brands accounting for 96%. Appliances to rural areas of policy, in stimulating consumer demand in rural areas, improve the quality of life while the peasants, led home appliance industry a strong recovery in 2009, domestic color TV enterprises more opportunities to seize the home appliances to the countryside, and actively explore the rural market, driven enterprise growing sales volume, profitability may be raised.
Home appliances to the countryside policies contributed, although the global economic crisis, household appliances falling exports, domestic appliances business, once faced with tremendous pressure. However appliances to the countryside policies of the timely implementation of the Chinese rural household appliance market quickly heat up, while domestic brands, led by home appliances to the countryside, effectively alleviate the pressure caused by exports, the brand to achieve in 2009 the scale of growth. Sales of home appliances to the countryside within the accounting brand second quarter of 2009 the rapid growth of home appliances to the countryside to the growth of firm size plays an important role.
With the advance of home appliances to the countryside, limit TV products rising from the beginning of 1500 yuan to 2000 yuan to 3500 yuan, to 7,000 yuan this year, limit the increase to more
Flat Panel TV Model access appliances to the countryside, large size and high-end models of flat-panel TV bid to increase gradually to meet the different needs of rural consumers.
Domestic brands involved in home appliances to the countryside, the rural market to make quick judgments, to follow the market demand for home appliances to the countryside product focus to flat panel TVs, flat panel TV's rapid penetration, accelerated
CRT TV's exit, while speeding up product upgrading of domestic brands. The fourth quarter of 2009, Skyworth, Hisense flat-panel TV sales of home appliances to the countryside the proportion is 70%.
Appliance products limit the rise to the countryside to ensure the price of all flat-panel TV to enter the home appliances to the countryside, bringing home appliances sales volume of sales has been raised gradually from the profit trend.
2009 of consumer-electronics to the countryside to the domestic color TV enterprises to harvest, to protect the enterprise scale growth, and achieve rapid economic recovery and stabilize the country by bringing home appliances brand market position. Although domestic enterprises in the rural market by virtue of their channels, price, brand, occupy an absolutely dominant position in rural markets, but the joint venture has already started to adjust the brand product line, channel sink, small and medium size low-price products launched occupied market share, coupled with the gap between domestic brands rural markets less competitive, the domestic brand appliances to the countryside to the east wanted to achieve long-term development in the rural market, the long-term plan needs to be done, lay a solid foundation, demand from the market, product, channel,
Service And other areas to improve competitiveness.
On the rural market survey found that television is mainly present in rural areas move to buy new houses and replace the old TV, 60% of rural consumers are willing to buy flat-panel TV, and home appliances to the countryside the fourth quarter of 2009, the proportion of flat-panel TVs has reached 62 % share of the rural market will remain flat-panel TVs high-speed growth. CRT TV has entered the rural market delisting of the domestic enterprises need to quickly adjust product mix, good CRT TV delisting work will concentrate on flat panel TV production and sales.
Dispersed rural market sales channel TV, individual family-run shop, regional chains, supermarkets, department stores, national chain of multi-form co-exist, and the rural market is still relatively weak corporate control terminal, in particular, the following market segments in the three strong independent dealer, faced with these situations, companies need to focus on channel assessment and management, and strengthen sales channels from the main kingpin Flat CRT TV transition to the sale of ideas, enhance display flat-panel TVs, product knowledge training to improve channel efficiency.
Live dispersed rural market, the brand promotion campaign on the difficulty can be a large outdoor
Advertisement , Vehicle advertising, wall advertising, covering the province of TV ads or newspaper ads and other brand and product shape for the type of advertising to promote brand, shape corporate image; while strengthening the construction of the terminal to make the brand stand vivid terminal of; to "51", National Day, New Year, Chinese New Year promotional activities in the form of large-scale project-based marketing programs, branch through radio, television, banners, huge, SMS, newspapers and other forms of advertising to sell.
2010 years in a bid to start selling products have been gradually added to our domestic brands will continue to be the big winner bringing home appliances market, domestic brands do not just harvest season, is the brand of the market in rural and long-term development.
Comments: Domestic Tv Should Be "home Appliances To The Countryside," The Long
