subject: How Important is Email Marketing? [print this page] Is e-mail marketing the most preferred option for on the web advertising or is it losing its significance as spam kills email marketing as direct mode of communication?? I searched on web and interacted with many users and came to conclusion that email advertising continues to rule the on the web marketing world because of its own advantages. This mode of immediate advertising lets you advertise your company successfully at low cost, no spam mails but only opt-in emails to prospects and customers.
Benefits of immediate opt-in e-mail advertising
A well planned efficient e-mail marketing campaign can assist your company items and companies gain visibility. Here are few advantages of email marketing and e-mail advertising campaigns:
The 'low cost' of marketing the business message makes this marketing approach the most preferred choice of directly advertising items and companies among small and mid-sized companies (SMEs). Big companies also discover this as the most effective means of spreading company messages.
Thousand of e-mail could be sent at 1 click thus saves communication time, extremely less turnaround time.
With this direct marketing procedure you start getting fast response once your email reaches your targeted customers.
Most effective as it increase traffic and sales ultimately.
Assists you produce brand recognition.
Email personalization (e-mail template design, signature) helps to produce one-to-one targeted advertising.
Maintain a database of emailing lists for further correspondence.
Up sell and cross sell products and companies assist to build customers loyalty.
Get feedback from customers on your product and services.
