subject: Using Affiliate Marketing [print this page] Affiliate marketing is a wonderful way to promote your business - fast! With it, you instantly have lead generators that help you spread the word about your products and services and product-sellers for increasing profits. It is very flexible and extremely cost effective.
When you're ready to get starting with affiliate marketing, keep these tips and suggestions in mind:
Decide on the marketing model.
One major type of affiliate marketing that is most familiar is known as commission based affiliations. For example, you will only be required to pay your publishers for their services if they make a sale through their websites. But, there are many other methods that you can choose that can be equally effective, depending on your company goals.
If you're interested in building a list of leads, you can pay a publisher for every person that they bring to the list. If you are interested in driving traffic to your landing page or web presence, you could pay them based on the number of visitors they generate to your website.
Focus on your landing page.
Your Your landing page will become an integral part of your affiliate marketing efforts because it is the place where your publishers will refer customers or visitors. A landing page can provide all potential customers with details about the benefits from your products and services and it is very important for increasing your conversion rate.
Creating your landing page from scratch can be time consuming and costly, but, by utilizing tools that are provided by companies like www.ad2action.com , you can have a very dynamic and cost-effective landing page with little effort. They provide you with hundreds of pre-designed, customizable templates that are supported by an array of easy-to-use editing tools so your landing page can be tailored to fit your needs and preferences. You can build multiple landing page campaigns for your products or services and monitor them individually so you can determine which page will provide you with the highest level of success. Additionally, there are integrated promotional utilities that will allow you to easily publish your landing page to many of the social networks, such as face book or twitter.
Choose the affiliate networking company you want to use.
Once you have built a dynamic web presence and gotten it ready for your customers or clients, you can join your preferred affiliate networks.
Examples of affiliate networks for you are: * http://www.valueclick.com * http://www.commissionjunction.com * http://www.linkshare.com
These examples of affiliate marketers have better policies than most, excellent customer support for merchants and a long list of established affiliate marketers.
Determine your monthly budget that you want to use.
You need to identify how much you are willing to spend on affiliate marketing before you get started with it. If you are just starting out, you might want to keep your budget on the low side until you have established a pattern and a method for keeping track of the effectiveness of your individual affiliate marketers. Additionally, you can change your budget on a month-to-month basis as needed for sales, promotions, holidays, seasonal products, etc. Do not forget to factor in the fees that are charged by the affiliate marketing website when planning out your budget.
Keep track of everything.
The affiliate networking sites have plenty of tracking tools that you use to monitor the performance and effectiveness of your affiliate marketing methods. This well help you to ensure that you are utilizing the correct tools to maximize your ROI for your business.
