subject: Demonstrate A Smooth Upgrade Kitchen Electric Industry Profit Margins [print this page] 2008 years, the economic crisis, the real estate downturn and adverse factors such as household appliances industry in China the formation of greater pressure, slower growth, business confidence and consumer confidence are affected, most of the appliances business market is expected to decline in 2009. However, strong support from national policy in 2009, successfully reversed appliance industry, industry growth was "low to high before" situation. Measurement data in Yee: 2009 Appliance
Sell Amounted to 856.8 billion yuan, up 5.3% over the previous year, of which, including the range hood, gas stoves,
Disinfection cabinet 3 products, including kitchen electrical industry sales of 28.03 billion yuan total, up 16.1% over the previous year, far higher than all the home appliances category, the average increase in their proportion in the overall appliance industry has improved by 0.3 percentage points to 3.3%.
Kitchen scale electric industry overall expansion, the specific areas of each product is presented to travel the opposite sex. Measurement data in Yee: traditional kitchen products, has been rapid growth into the stability of mature, stable development of the market in 2009, range hood to 10.61 million units sold, up 7.6% over the previous year, sales 13.71 billion yuan, an increase of 18.9%; gas stoves are similar to, sales of 13.05 million units, a slight increase of 2.5% over the previous year on sales of 9.12 billion yuan, an increase of 18.8%; disinfection cabinet sales of 504 million units, increase of 4.7% over the previous year, sales of 5.2 billion yuan, an increase of 5.5%.
Present, range hood, gas stoves for every 100 urban residents have more than 70 sets, most urban households have kitchen electric products, replacement demand account for the mainstream market, the market volume was stable. In this case, kitchen electric industry sales in 2009 is much higher than sales growth, show a good profit margins, and further demonstrate that the price is not the dominant factor in this competition, the market is gradually integrated to the multi-level competition in the transition.
Upgrade the product structure, market demand and rational development
Kitchen China power industry after 20 years of development, most consumers have a certain consumer experience in buying behavior show more rational and mature, and consumer demand has grown from a simple function of the development to product appearance, function, performance requirements, and many more aspects, consumers more than ever to pursue the perfect product as a whole, significantly upgrade the product mix.
Specific product category from the point of view, open kitchen is gradually more and more accepted by Chinese families, but traditional Chinese cooking methods?? Fried, fry, boil, fry fumes generated much higher than the Western cooking, so open kitchen appliances for the kitchen made the overall design of the new requirements. Emerged in recent suction hood, air inlet from the fumes of its more recent source, smoke better results. In addition, some home fans under the hood design to speed up the rate of smoking. Action from the major manufacturers have recently developed, in recent suction hood will be the brand strategy of the next few years compete for the market. In Yee monitoring data show that in 2009 nearly suction hood has reached 8.4% in volume share is 2.5 times the same period last year. The appearance of beautiful European-style range hood volume share of 45.5%, beyond the deep-cover type to become mainstream.
Kitchen appliance embedded model is not only a product but also the needs of modern life. Smaller kitchen modern housing and living needs of various kinds of electrical packed the small space, a reasonable arrangement to become a new subject, "embedded" as an effective way to solve this problem. Monitoring data in Yee: embedded gas stove 2009 reached 75.9% volume share as the absolute mainstream.
In the kitchen electric products, disinfecting cabinet penetration is not high, mainly of first purchase, upgrade the product structure is not significant, stable development in all market segments. Disinfection cabinet to better integrate into the kitchen
Decoration The environment, save the kitchen space. Monitoring data in Yee: 2009 Disinfection cabinets sold more than half the market retail volume share of 52.7%.
Prices into a trend
Factory price alliance has been formed
Demonstrate A Smooth Upgrade Kitchen Electric Industry Profit Margins
