subject: Rimula New Fall Men's 09 Conference, "rooted In Central Cities" [print this page] Rimula to further optimize the channel structure, improve store image, optimizing product mix, improve management services, change the growth mode, so as to really "take root in cities."
HC Apparel Network New conference that "root center,"
In Rimula Men New Fall 2009 conference, the president of Hong Zhongxin Rimula should be made to increase investment, "rooted in central cities."
Encouraged Cooperation Partner
In the evening of March 8 new conference, Hong Zhongxin proposed Rimula is necessary to grasp the difficult economic times out of a group of backward enterprises the opportunity to seize the core business district.
In this process, Hong Zhongxin that Rimula to further optimize the channel structure, improve store image, optimizing product mix, improve management services, change the growth mode, so as to really "take root in cities." He encouraged Rimula
partners to strengthen the "central cities" as the core business and operational benchmarking, in the central city to open a good shop, open more stores, and vigorously promote a single store performance, the real roots cities.
Despite domestic and international markets in 2008 significant changes have taken place, Rimula still believes that the current center of the city to further deepen the market is ripe. Hong Zhongxin On the Road: "From R & D, purchasing, production to marketing, Rimula all aspects of the industry chain, has accumulated a wealth of resources and infrastructure. From the human resources side, we layout of Shanghai, the establishment of the senior management team, while the introduction of advanced talent is the future for the Rimula to participate in international brand competition fully prepared. "
To "root" central cities
By the international financial crisis, some companies adopted a conservative strategy, Rimula still put forward the "root central city." Hong Zhongxin that this is the face of "big brand era" challenges, the momentum must to rise.
"After 30 years of development of reform and opening, China Clothing The era of the big brands the industry began to take shape. Central City shuffle has already begun, consumption will rapidly 'big brands' focus brought together. Accelerated by the international financial crisis, the 'shuffle' speed. "Hong Zhongxin said.
In his view, apparel consumer trends is the "no-name consumer" instead of "name brand consumer." Central cities as the core brand performance battlefield decisions.
Hong Zhongxin analysis, central city with a strong radiation power and influence, is to determine the brand, the core battlefield. First, the center of the city's operating requirements are high, when the brand in the accumulation of resources and operational advantages of the future can only be down to copy and forward, the center does not change the layout of the city's markets, future development must be limited, but the situation has been opened , then the development will win the double. Second, the brand stronger in the central city only after the formation of word of mouth in the industry, and then passed to the reputation market, delivery to the customer. In addition, the center of the city leads the trend of consumption, the lower the city's consumption trends will automatically be in line to the center city. With the increasingly close communication, brand popular in the central city, also very easy to lower the city became popular.
