subject: 3 Proven Tips To Creating Email Subject Lines That Work [print this page] If you have had the desire to do email list marketing, or you do and are not satisfied with your results, then this is a good place for you to be. We have some excellent email subject line tips for you, today - so sit back and keep reading.
Personalization and subject lines are two things that always go hand in hand. It's understandable that a newer marketer may not know about it, but if you are aware of it then you simply must use it all the time. While it may not be as powerful as it once was, years ago, it still has a positive effect and helps to get your emails read. We won't mislead you, here, you are vying for the attention of your reader right alongside lots of other marketers. The competition for your reader's attention can be fierce, and addressing them by first name in your subject line does help to some degree. For email marketing, whether in the subject line or the email body, the first name is all you should use. Overdoing this may kill the response that you get, which is why you need to maintain a balance between the personalization that you do and the overall feel of the email.
Don't mistake a high "read" rate for a sign that you created a good subject line. This doesn't always mean that your main goal is met, which to have conversions from the email that you sent out. Subscribers are known for opening mails for no real reason so don't assume that an opened mail is going to lead to a sale.
They might just close the email as soon as they open it, which is why it's important to measure not only the open rate but also the click through rate of your links in the email. This should give you a good idea of what is working and what is not.
Testing different formats and approaches in your subject lines is smart and something probably most marketers do not do. Testing is powerful, have no doubt, and it's well worth your time to do it. Most of the time your first efforts won't be so great. If you just do this enough times, you'll begin to have a natural feel for what may work. All in all, email marketing is all about getting a high response rate from all your emails. Learning how to craft high response subject lines is a big part of the battle but not the total war. You will improve with more learning and most importantly, doing.
3 Proven Tips To Creating Email Subject Lines That Work
