subject: Talk Home Appliances Online Direct Marketing (consumer) [print this page] "Currently, the United States are a whole generation of young people grow up computer education, they have computers as things of course; for them, pointing with the mouse on the screen and press hit their parents, like the usual TV switch, they especially the comfortable use of computers, and computer crashes for them early on and the winter when their parents can not move their cars with the same feeling: shrugged, Gollum few more words of it. then on to restart your computer "? INTEL CEO Andrew & # 8226; Grove.
In today's China, young people in big cities all have computer education grow up. With this crowd into the mainstream consumer, on-line direct marketing in this way they gradually become an important form of consumption. At the same time, large on-line direct marketing platform also rapidly developed: EBay in 2002, spent 3,000 million to acquire a Chinese auction site eBay, the auction of its transition to the online direct marketing. And Taobao is in March 2003 has just been established. Today the two already have 10 million respectively, with 4.3 million registered users. 10 million and 4.3 million relative Chinese Internet users, 94 million is only Xiao-corner of the online direct marketing that rapid development has only just entered it. Yahoo and Chinese Web portal Sina.com alliance set up a film co-funded network of direct sales seem to want to get in line.
Why consumers shop online? Internet survey showed 53.9% of people think that online shopping convenience, 50.1% of people think that cheap, 44.8% believed that common channels can buy the products not to buy items. Obviously convenience, product range, cheap Internet trading of the three core competitiveness.
Which consumers shop online? Internet survey shows that the most preferred online shopping is between the ages of 25 to 34 users. This relatively high income of the same age they are more busy work related. Followed by the age of 16 to 24-year-old Internet users, while more than 45 years of age due to exposure to the network less than little online shopping possible.
From a professional point of view, this population is mainly the knowledge of higher-level white-collar workers, there are few students. White-collar workers tend to facilitate the speedy shopping grounds, and students shopping motive is more with the price factor.
Consumers online to buy? As mentioned above, is the first online direct marketing platform in the form of auction site, trade goods tend to be concentrated in areas such as cosmetics, clothing, jewelry and other personal items, as well as mobile phones, MP3, notebook and other digital products. With the selling of digital products, home appliances small home appliances and audio and video into the online direct marketing platform for businesses also.
Appliances for consumers, the advantages of online shopping
First, all types of goods. Online direct marketing platforms and appliances online supermarket shop catalog already contains some of the great majority of products on the market. The particularity of online direct marketing makes consumers will not be out of stock and buy your favorite products. As Internet appliances are not limited to selling goods, you can often find some personalized products, this small home appliances and digital products, especially.
Second, search for products convenient. Compared with a dazzling home appliances supermarket products, the product catalog queries can easily find the necessary goods, while the introduction of combination search method, the system can more accurately search for relevant products. The very emphasis on the quality of life but who do not have much time to go shopping would be a great help.
Third, lower prices than the market average price. Direct-to-business online in terms of substantial cost savings, market performance and this is the online direct sales of commodity prices lower than the average market price of about 10%.
Fourth, can be ordered 24 hours and delivered to your door. You can at any time convenient for you on-line ordering. The home delivery also eliminates the need for running around.
Fifth, information support online forums. Direct online trading platform for each product provide a forum for not only business information, including a variety of information products. By browsing this information, you can buy products you will have a full understanding of the advantages and disadvantages, and these information (in particular, product defects) in the step of the mall can not get. This information is also included in the product all kinds of techniques, such as consumer durable goods for household appliances in terms of the information is very valuable.
