subject: Generating new business over the telephone? [print this page] Have you ever considered using the phone to generate new business?
There are companies that specialise in generating business for clients via the telephone and do this successfully every day. They are referred to as telemarketing or telesales companies and their business goal is to generate leads and appointments for your business.
There is a difference between telesales and telemarketing companies as they are two quite different forms of marketing however do cross over.
Telemarketing is simply marketing over the telephone (hence the term tele' marketing' this would involve a list being supplied of contacts (say for example pervious customers that do know of your company/services) and each one would be called in succession to remind them of the service and try to drum' up new business. Many companies do make use of telemarketing either by using 1 person to call around their client base once a month to remind customers and keep the name in the frame; or by engaging a team of telemarketers to do a focused campaign (either ongoing or a one off campaign). This could be used for appointment making or just for general lead generation or even in taking a survey (like a customer satisfaction survey).
Telesales
Telesales is quite different as it involves actual selling of a product over the phone (generating and taking orders for products or services) hence the term tele' sales'. This typically would involve agents cold calling a list of new contacts and potential customers (as opposed to telemarketing where the contacts are already aware of the brand/company) to generate new business.
Both of theses skill sets are valuable and can be very effective tools in the marketing arsenal however there are clear distinctions between them and then need to be properly applied.
Many companies have approached Marketing Quotes for advise on lead generation (either via old customers that have gone cold, or by generating new leads and sales) via our quote formand have actually been successful in finding an agency to work with in helping them to increase business and develop their order book.
Marketing Quotes offers a free service to UK businesses, to help them to get free advise and quotes from local marketing companies. In the UK there are over 500 telemarketing and telesales businesses, where Marketing Quotes help is to get advise and quotes from select companies for you to review and consider. The service is impartial as our goal is to help you to get quotes from the right companies, typically telemarketing/telesales companies that have experience in your industry and a knowledge of your market. For more information just go to marketing companies and complete a quick request form to get free quotes.
