subject: 2005 Induction: Do Stable To Strong Market Brand [print this page] Appliance market in 2005 war and groaning, the price war, war gifts, promotional war public relations war come and go, however, the appliance industry, the growth rate remains very high, and in 2005 the market all the signs are indicating the appliance has become the current development momentum the strongest, most optimistic expected return on one of household electrical appliances, a general downturn in the appliance market, a sunshine. Appliance industry is still a high growth period, the market structure is still characterized by intense changes in both foreign trade enterprises and industry has produced more of the imagination. Search for greater market share, enhance the brand's influence, gain more room to grow and become a dominant force in the appliance industry is most concerned about the appliance business focus, the direction and goals. The AP-known as the appliance business, which came naturally, for the win the hearts and minds of consumers trying to make itself. Recently, the reporter had the honor to interview the Guangdong bank president and president of Hong Kong Science and Technology Co., Ltd. Mr. Zheng Yinguang ignorance, to reporters question, Zheng came to state the total sounds, his words, momentum is low-key, and this is precisely journalists feel a business leader should possess stable, mature and wise.
Currently, the appliance market in a rapid development of cities and secondary markets, as a huge market space, all brands have the advantage of relying on their own channels intensive, fully tap the secondary market potential. For the three market enterprises have insufficient resources to vigorously develop, three market slow. While the appliance market, mate, but channel perspective, the current main market of induction cooker in southwest and northwest, and several other regions, have not really rolled out the country, but also other regions concentrated in the primary market, secondary and tertiary market untapped or the development of small efforts, mainly consumer awareness is low, the transparency is not high, so the appliance industry is still much room.
Similarly, because the AP were in a large environment, naturally, such a phenomenon. Appliance industry is not at this stage the formation of national, mature market, the appliance of consumer groups by kids young family, despite the reforms after years of baptism, but as something new or take time and process. Short-term constraint will not hinder the development of the appliance. Does not mean that only blind people used to wait for a change, propaganda and public opinion can help people to practice driving force produced faster. We Midland under the different characteristics of each region to carry out expansion, according to the various regions of different business structure, market competition, consumer awareness programs for different populations. Such as sponsoring a national chef competition in the hope that through these activities, the appliance concept to consumers, and expand the influence of the American League brand, so that more consumers recognized the appliance brand recognition AL. Zhengyin Guang Dong Shichang was calm on the electromagnetic analysis of the industry, building on the AP's channel to do a simple summary of the analysis of this clear to reporters on the chaos of the appliance have a clearer understanding of channels.
And as a regular big price war in the home appliance business, the price may become very sensitive, also affect the business of each nerve, the market price on the electric stove, Zhengyin Guang Dong Shichang has its own unique interpretation, the current appliance market The overall price is already a mature stage of the price there, but the AP's cooker in fact still in the growth stage, is affected by many factors, is now available in the market prices of products of high, but in fact this is new to the process of promoting The basic situation of appears. He thinks prices will drive the industry are the development of rationality, but also will curb the vicious cycle of the industry.
When it comes to 2006 the latest changes in the appliance market prices, the Zhengyin Guang Dong Shichang low-key, cautious, said in 2006 the price of the new date we have not made a decision, and the price trend in the industry is a sensitive topic do not think any one company will announce the results, in fact, in a moment we all wait and see the stage and did not dare easy shot, but we AP The same is true, the price will be based on market changes, changes in the business timely adjustment, simply means that follow the market.
AP cooker performance in the technology never show weakness, for many years, the introduction of several high-tech products, Zhengyin Guang Dong Shichang continued mentioned, has been the American League as the product quality as the fundamental enterprise development, its production Induction cooker series products have passed the national mandatory certification and ISO9000 international quality system certification, and also won the AP national brand appliance products from quality inspection in the title.
