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subject: Haier Air Conditioning Years Repairing Appliances Maintenance [print this page]


Several years ago, an engaging air-conditioning

Service The friends I complained to the six-year warranty air conditioning companies

Service Of these privately they Home Appliances Maintenance company in pain, they contract with some well-known domestic brands of aftermarket air-conditioning maintenance outsourcing, bitter, tired and not that high cost has been difficult to sustain them for the air conditioner warranty is six years too long. Air-conditioning industry in China, the rapid development of recent years, in addition to the replacement product, the service also become a means to attract consumers, probably since 2006, coming on second-tier air-conditioning for the purpose of brand promotion shouted "Ten years repairing "slogan, not to mention the weight of six years is almost ten years, such a move immediately aroused public opinion in the industry's uproar, but unfortunately there is only purchased in mid-air promotion to enjoy the" Decade for repair " , a short time soon for these gimmicks such as a revolving door melted, after all: when the air conditioning business commitments to all users who dare years, this is the big three are not air-conditioned speech thing, ten years for repair? ? elusive carry on.

Rapid time to the end of 2009, Haier suddenly announced, "on its freon

Inverter air conditioner Implemented 10 years of free maintenance service package ", not a month, not for promotion, but a permanent commitment to write product specifications. This is the first tier air-conditioning repair package for the first time ten years to make the formal move, followed by the United States of,

Oaks Brands quickly followed, Pescod Lifetime free replacement of parts are basically the same here, in a joint promotion of these enterprises, "ten years for repair" has been the default for the current air-conditioning industry, "the new rules."

Why is "ten years", why only now see the company's years of commitment? According to industry sources, the years are basically the normal life of a air-conditioning, business years are basically the same as repairing the consumer to make a life-long free maintenance. Why is this before the companies short-term promotions, and not as a large-scale promotion, we can look at this one of the causes. Three bags of the provisions of the national system of repair beyond the package of products within the warranty failure, businesses had to be charged to consumers the cost of spare parts, and the remaining costs of business from the burden, but it means that all costs for repairing by the enterprises themselves. The domestic air conditioner market in the competition have forced companies doing something in the service, to extend the package revision of course to win the favor of consumers, but basically at the expense of easy profits at the expense of the move, so a few years ago part of the air conditioner brands began outsourcing, however as mentioned in the article at the beginning of the outsourcing companies complain they can not get from normal corporate profits would be lower under the standard of service to consumers, consumers are grumbling more looking forward to more comprehensive services brands, so "years for repair" has become a very attractive promotions. Chinese market for air conditioning

Sell Tens of millions of Taiwan, the trade volume with respect to calculation based on this "enough to collapse a decade repairing enterprise" view of business, of course, not long-term commitment, even ten years now and can not really repairing.

Then represented by Haier commitments made ten years for repair of these companies really have the strength or the feint shot then carry the cost? The answer is the only Chinese air companies "Ten years repairing" the lung power from their current strength, but strength is not used to carry the cost of maintenance, but that has been upgraded product quality. "Ten years repairing" The fact is maintenance-free, air-conditioning is not bad in ten years is the ultimate subtext of all this. Of course, no problem at all air-conditioning is not possible to achieve the ideal state, but manufacturers must always be in pursuit of the state. A few years ago, general manager of Siemens China, Wu Division, said in front of the Chinese media do not need a good after-sale product, then we are the envy of home appliances in China, when the calculations to get to this point. When Haier air conditioning raised "Ten years repairing" banner, looking ahead to join a growing number of domestic air conditioning in this camp, we could feel the Chinese appliance maintenance-free era began.

Around the many friends asked to buy the brand which will from time to time when air conditioning was showing on Haier's special attention because of Haier's service has become a model for the eyes of many consumers. However, in recent years had experienced friend to buy household appliances, it appears that the domestic appliance service very good brand, they will change when the shoe covers in the family home, there are customer service phones to track return visit, after the repair site service is also very timely ... ... However, the attitude of even the best products and how many people can tolerate failure Santianliangtou draw it.

by: vovo




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