subject: 4 Hypermarkets Fights Jiangning Dong Shan Into The First Two Price Basin [print this page] Nanjing Home Appliances The war began from the core business district to the surrounding areas spread around the potential market of the "personal fight" the battle will be intense. Yesterday (June 26, 2006) reporter was informed, Five Star 14 in Nanjing, the first store will be set up camp on July 1 there Jiangning "Xinjiekou" big city port known, together with previously been stationed in
Suning , Wing-lok, etc., "the four appliance family," Clashes in the Jiangning sight.
The new store to go international boutiques line
It is understood that the five-star shopping mall located in Jiangning Teng Jiang Tower 1 to 3 layers, business area of 5,000 square meters, is the largest to date Jiangning area of professional home appliance chain stores.
Store will go international boutiques line of business products is the most popular international brand models. Main floor Jiangning Marketplace
Mobile , Digital; the second floor of Main refrigerators, air conditioners and other white goods; the third floor of the main business categories for film and television. In the layout, furnishings, goods and services, the store will employ the most popular booth with product layout design, product display and brand design also tend to be more comprehensive and high-end; from the fitting point of view, the new store will be the light of Shanxi Road flagship model, an extension of simple, elegant, home style, design concept of "transparent," which, to create a shopping, leisure, entertainment, and enjoy shopping in one of the human environment.
Jiangning market potential is promising Official said the five-star development, Jiangning District as a new satellite city, accounting for 14% of the city's population, urban population of 140,000, urban and rural population of 760,000. At present, Nanjing consumer appliance market capacity of 45 billion yuan, through detailed analysis, which accounted for 600 million Jiangning District. Moreover, with more new Jiangning
Real estate The completion and delivery, the total plate appliance is still expanding. Although the star is the last presence, but still a great market opportunities, surrounded by KFC,
McDonald's , Feifei shopping malls and other small business network, covering in the 21st Century Garden, Wenzhou Commercial Street, real estate,
Triumphant return International, China means? Pacific and other communities with higher consumption.
Hold certain advantages in addition to location, the vast majority of residents of Jiangning region is home electrical appliances used in both functional form, on or can not meet existing demand, replacement imminent; families is also increasing demand for electrical appliances made with the possibility of upgrading, especially the air-conditioning, flat panel, mobile phones and
Computer . Nanjing Jiangning will become the second home appliance price Basin
It is understood that the market I known Jiangning Jiangning Xinjiekou is known, is the commercial center of Jiangning. To this end, Suning, Yongle stationed Jiangning here when they choose. After the five-star presence, however, a few hundred meters from the side, much the same situation and Xinjiekou. Competition in the next few parties inevitable.
For why the election at this particular time Jiangning, instead of earlier entry into a five-star related official said, it "is considered a strategy for enterprise development. If I had to enter the Jiangning, publicity costs, logistics costs are very large and difficult to open Jiangning market is also relatively large. So companies usually select first in the Xinjiekou Shanxi Road and other main business district shop and create awareness, then the secondary is ripe for a secondary business district and it had logistics and promotion costs will be reduced a lot. "
For the four home appliances market in the Jiangning upcoming fights, the official said, "absolutely do not need to worry about."
