subject: Long Golden Week Capital Profit Doubled Home Appliance Store [print this page] Suning Sales up 110% In an interview, Suning Electric Fan Zhijun, executive president of the North China Management Headquarters said this year's "11" golden week than in previous years, the emergence of new features, holiday spending before and after the explosive growth was evident. Suning "11" across the board gains across the board, sales grew 110%, "11 Raiders" perfect ending.
Is worth mentioning that this year's Golden Week sales of Suning 3 major turning point. Before the holiday sales surging, explosive characteristics of clear, high definition
TV , The number one machine and digital products increased significantly, only to Sept. 30, Beijing Suning is complete 50% of sales tasks. October 1, Beijing Suning part of the flagship store open until 2:00, which sell high tide until 3 October. 4, 5, two days after sales remained steady, starting from the 6th National Day trips to bring recycled post-holiday blowout tide effects were significant sales of new turning point curve again. According to Su Ning sales analysis shows that
TM to Good policies on color TV, refrigerator, washing machine and other traditional pull the largest category of sales. From the sales structure, high-end features significant new spending.
Fan Zhijun said, from this weekend, Suning will be an additional 50 million of special machine resources, build consumer after the Golden Week time.
States United States Sell 1.5 products per second
Reporter data obtained from the Beijing Gome, Beijing Gome from the Sept. 25 start first, "XI" promotion to the October 8, with sales growth of 135% over last year; from the sales point of view, the average per second sell 1.5 products.
This year's "Eleventh" Golden Week, Beijing Gome on TV products substantially straight down, prices down across the board, the highest decline in more than 10,000 yuan. TV also became the main force in sales, sales grew 175%, total sales of nearly 5 percent. By
Decoration , Wedding hot lead, kitchen, refrigerator, washing machine product sales also rose overall, sales have more than 100% year on year growth. In addition to traditional products, home appliances, 3G products become part of the "11" promotion of the other highlights, including China Mobile and other operators to promote 3G services as well as the strong, including computer,
Mobile And other hardware vendors pushing products on the 3G, so 3G products in the sales of 3C products in more than 4 percent.
"The National Strategy is the U.S. implementation of the strategic transformation of the country's first appearance, but also by many manufacturers of resource-oriented, color TV, refrigerator, washing machine, 3G and other products have become a new National Day of consumption growth." Beijing Gome Song Linlin, general manager, said, "Although the holiday is over 11, but the Beijing Gome's sales efforts will continue, after the consumer 11 can still enjoy the holiday shopping activity. In addition, Beijing Gome 9 anniversary celebration will be immediately beginning, when the promotional efforts will continue to increase. "
Sized 8-day "smoke" Gold 9 million
Reporter learned from the medium and large electrical appliances, medium and large "11" during the night market promotion to three, including medium and large living museum in the new tower, including eight stores the main activities to a climax. As at 5:00 p.m. on the October 7, medium and large sales of all stores completed 900 million yuan.
Zhaorui Jie, general manager of Dazhong Electronics
said that in a good trend of economic recovery, coupled with the first 8 days holiday, "TM" and
Bringing home appliances Subsidies to reduce the flow of multiple favorable factors such as boost, although the medium and large has been launched ahead of Golden Week, a week of promotional efforts, but still in the "11" appeared during the blowout sale. Despite a flat market is extremely strong sales of the situation, and consumers eager to buy the same brand of situation can be described as rare. A long-term, choose to upgrade at the same time there
Service Protection of consumer products has become a new trend, mature shopping concept, we can see that the current consumption tends to rational ideas.
Addition, once the "large child" complete stop shopping more and more consumers, not only more economical, more saves time and effort. According to statistics, "11" period in the medium and large stores, select a one-time purchase of two or more the proportion of consumer appliances account for more than 60% overall.
