subject: What is Bespoke Signage? [print this page] Bespoke signs are created from scratch and tailored to fit a particular client or project's needs. They are one of the most effective ways of communicating your brand to a wide audienceFor most land-based companies, bespoke signage is one of the most important ways of getting their brand head and shoulders above their competitors, especially in a busy street. Because, of course, the main point about bespoke signs is that they are unique. Especially if a new company is establishing itself, these kinds of signs are hugely important.A modern bespoke sign can do an awful lot of hard work on your business' behalf, and it is astonishing just how much it can contribute to the way your organisation is viewed, and to the building of a strong company. Hand made signs are tailored to individual companies budgets as well - another benefit if you do not have a huge amount to commit. They are increasingly used in a wide range of settings, including shops and window signs, display banners, banners at trade shows, building signs, commercial and advertising signs. Its very important to choose a sign maker interested in more than doing a 'rush job' and finalising the job as quickly as is possible. The top sign makers take real pride in their work, and the time to discuss the needs of their clients. There is a huge amount of expertise involved in creating the ideal sign, including mathematical and engineering as well as creative skills.
Whilst it could be tempting to imagine you can design a bespoke sign yourself, the truth is that without the right skills, you'll definitely struggle. Equally, if you're considering having a sign custom made, consider exactly what you want it to say, and how that message will be conveyed. Like anything else, when it comes to custom signage, the devil is in the detail. You will need to consider what colour to have, and consider what images, if any, you'd like on the sign. The typeface you use also plays a crucial part in the finished sign; neglect this aspect at your peril. While it might seem tempting to go for capital or bold letters, overdoing either can tire the readers eye, so treat this with real caution. Another thing to steer well clear of is curved, scrolled script. This can look great on a gilt-edged invitation card, but isn't clear enough for a sign which must be understood rapidly. With literally hundreds of typefaces to choose from, the choice can seem overwhelming. But, essentially, typefaces can be divided into a few broad categories, including professional, child-like, retro, classic or whimsical. Your choice will depend on the feel of your particular brand For many professional sign makers, sans serif fonts are the they choose. Whilst a serif style adds little lines to the tops and tails of letters, sans serif fonts don't, making your sign far easier to read.
