subject: Break The Sale Of Ice Water Appliances Market Jingxian New Membrane Technology [print this page] . Sales Headquarters
Sell Director of Marketing Tips section of the world learn, to see if you can find the answer you want.
1, the long silence Water purifier Urgent need for new technology market
Water purification market in recent years, the basic situation, described as "grad", some manufacturers and distributors pot filled, good weather for sitting on the market share; others defeat
Water appliances Market, has become a "testing the water
Home Appliances Industry probability of success "in the denominator. The reason why there will be successes and failures, for various reasons, nothing less than the three types?? Or adverse market conditions or because of their ideological bias operation, or because lack of competitiveness of their products.
Over the following three reasons we detailed analysis as to why so many friends to come look at it in the water appliances market gold rush, while they only Panning.
I believe that the above three reasons for the lack of competitiveness of their products is the core issue.
"Operational thinking bias." Ideological bias operation should be a "human" issues, the operation of any industry, you thought wrong words will appear: "Success to the left and your right" situation; only we explore new ideas, to learn to think, the problem is completely can be solved.
"Adverse market conditions." Should be said now is the water appliance industry growth, from concept to consumer spending power have been greatly improved, water appliance now is the bright spring season, market conditions should be good, then the so-called "bad" means exactly run it? I believe that is the unfair competition and false market created by bad publicity. Now China has thousands of water purifier dealers and manufacturers, and so many businesses use technology has only two: technology and reverse osmosis membrane technology. The pros and cons of these two technologies, but more involved here, a word: Technology Single, not to replace the long membrane ultrafiltration and reverse osmosis technique appeared. There is no technical difference in the premise, is in product differentiation (which we know very well), there is no product differentiation not competitive, not competitive and would lead to
Price war , Peers will be close combat, often end up " ." Price wars and other non-core business competitive battle will ultimately allow enterprises and distributors of the victims.
"Products competitive enough." This is I believe a lot of industry colleagues have been deeply touched, because too many competitors in the use of the same technology, so up in addition to the price war competition, in addition to a declaration of war, what else can choose it?
Therefore, technology-led competitiveness of their products is the most important. Now water purifier industry really needs is a new membrane technology, only the emergence of new technologies in order to inject water purifier industry, new business opportunities and vitality.
So in addition to reverse osmosis and ultrafiltration
outside, what better membrane technology for choice? Of course, it is nanofiltration. Unlike ultrafiltration nanofiltration and reverse osmosis, nanofiltration membrane is a composite membrane technology (easy about that, nanofiltration membrane filtration technology in addition to a single outside, then add the other water treatment technology in the inside), nanofiltration selective separation of membrane-specific features, both the depth of removal of harmful substances, but also the appropriate body to retain the necessary minerals and trace elements, the system out of the water is mineral water, alkaline water.
2, only the technical advantage to enhance the competitiveness
The same as we are on top of the water appliances industry for years has been no new technology was born, just as the emergence of reverse osmosis, as it allows the industry the emergence of new growth.
