subject: Build A Downline By Advertising Yourself [print this page] Making a lot of money in network marketing means that you will build a dodwnline of considerable numbers. Sometimes people make this sound easy. But you may discover if you remain in the multi-level marketing business that it is not as easy as some people say it is. From personal experience I know that it can be a challenge to bring people into a network marketing business even if you have every desire to do so.
When you do build a downline several levels deep this is called leverage; the people beneath you are also bringing people into their downlines and are also selling the products or services. You will earn a portion of the profits that the people in your downline earn. The thought of earning money not just from your own efforts but from several others is highly motivating to make people want to join a network marketing company. And it's possible for the average person to join.
You don't need to be someone special to join, but what does it take to be a leader? This is what you will need to be if you are going to build a downline. You have to ask yourself what you have to offer to people, because this is the mark of a good leader; someone who has something special and useful to give to the people who are following her. Before you begin talking to anyone about your business you will need to know if you are the type of person who can lead others. You may not know the answer to this question right now, but that is okay. If you know in the beginning that you don't know what you have to offer you will not go out into the world and try to convince someone to follow your lead; you can check yourself for those qualities that make a good leader and if you are lacking in any areas you can gain those skills and the knowledge you need.
Imagine that you don't know the first thing about leading a team of people, but you manage to convince a few people to join your business. How would you encourage your team? Do you know how you would help each person build a downline such as the one you are building? You will also have the benefit of an upline that will guide you, but it is not their job to walk with you from beginning to end in every task you have to do. You would not be able to move your team in a positive direction and they would become disatisfied with the multi-level marketing business and quit.
What you can do to make yourself more attractive to people who are looking for a multi-level marketing business is to have something that sets you apart from the rest of the pack. It will be the thing that only you can do because you will be setting yourself up as an individual and doing things as only you can do them. Then you will have something that people will want, because if all you have is your business opportunity, you will fall short of your goals to build a downline.
