subject: Knowing The Benefits Of Integrated Marketing And How It Can Help Your Company Blossom [print this page] No matter how good the product or service you have to sell is your company is unlikely to be able to succeed in business without a good marketing plan. Potential customers cannot purchase anything from you if they don not know you exist. You need to get information out to as many potential customers as possible. This is where the benefits of integrated marketing become most apparent.
An integrated marketing plan is one that makes use of both the traditional advertising venues, such as radio, television and the printed word, and the newer methods that the internet makes available. By effectively combining these two areas you can build a very successful marketing plan.
Advertising in the older mediums, allows you to reach a large general audience. Brand recognition is essential to most businesses and television and radio ad spots may still be the most effective way to accomplish this, especially if your product or service is geared toward and older customer base. Magazines can also be very useful in targeting a specific audience.
Buying commercial spots on radio and TV can be an expensive undertaking and it can be difficult to target you core client base. Also, if you are interested in attracting a younger clientele, you need to be aware that many of them have the technology to avoid watching commercials completely.
Getting your name spread across cyberspace is a much cheaper endeavor and it is possible, through careful planning, to target very specific audiences. The internet also gives you the option of reaching a worldwide audience without any additional expense. The internet also makes it easy for you to keep track of what types of people are expressing an interest in your company. This is an invaluable tool for future campaigns.
Although it may seem that advertising through the internet is all you need to accomplish your business goals, don't abandon the more traditional avenues just yet. You need employees with a specific knowledge set in order to fully take advantage of what it has to offer. More importantly, there are still large portions of the population that do not have regular access to computers or are not internet savvy.
It is easy to see the benefits of integrated marketing. Both more traditional and newer methods have their advantages and disadvantages. Only through the use of both can you craft a highly successful advertising campaign.
