subject: The Way Companies Can Gain The Benefits Of Integrated Marketing [print this page] The core driving force for the success of any business is the ability to attract customers. It is therefore important to create a strategy for attracting as many as possible. With an integrated marketing strategy, a company can enjoy one of the most powerful customer attraction techniques. The benefits of integrated marketing result from combining past and current advertising channels and various advertising methods.
Current advertising methods are mostly those applied online. These include banner ads, email marketing, blogs, corporate websites and keywords for search engines among others. The application of standard offline marketing methods is helpful as it brings all customers on-board. With integrated marketing, decision makers can evaluate the whole process then choose the best combination for better results.
Among various cases, integrated marketing is perfect when the company is launching a new service or product, or when there is need to expand the market for current products. This form of marketing provides more channels for promoting the product. The major benefit of this is improved returns on investment for the business.
Apart from making the product available from all possible domains, integrated marketing can also allows the business to carry out proper analysis. This is important in determining which strategies are more effective compared to the others. This is beneficial as it aids decision making regarding allocation of advertising resources.
In order to gain the benefits of integration in marketing, it is important for the CEOs, business owners and managers to facilitate the implementation. Some of the key factors they should consider to make this a reality include changing the marketing culture of their businesses and utilize new marketing technologies.
Consulting with stakeholders in the business is also important as it helps creation of an inclusive plan on how to create opportunities for implementing integrated marketing techniques. Among other things, this helps align different teams working on separate aspects of the whole marketing exercise.
Shifting of roles within the company should also be part of the new management styles in order to help everyone gain a better view of the bigger picture. Activities such as assigning specific accounting and tracking codes to the record keeping of marketing expenses. This is helpful in determining the return on investment for the project.
One thing should be clear when engaging in integrated marketing. The first steps taken by the company need not be very expensive and drastic. If this happens, you will not reap the benefits of integrated marketing you were looking for but will only disrupt the day-to-day running of the business.
